Berrybenka achieves 14X increase in engagement & boosts conversions using machine-learning, segmentation and personalisation

Published on March 28, 2017

About Berrybenka Berrybenka Indonesia is a leading online fashion and beauty store. Berrybenka sells more…

Read More
ROI from web push notifications

How to measure ROI from web push notifications

Published on January 27, 2017

Marketing accountability has always been elusive, and it remains a challenge for web marketers even…

Read More
web push case study

Web push case study: How SportsCafe achieved 32% increase in page views

Published on November 29, 2016

As a marketer, you only have a few chances to engage your website visitors. Visitors…

Read More

[Event] Mobile Growth Meetup – Delhi (Nov 19, Saturday)

Published on November 17, 2016

Register Now India’s position in the global mobile-first market still remains undisputed. Take a look…

Read More

Why A/B testing and Multivariate testing are a marketer’s best friend

Published on November 8, 2016

We’re past the good ol’ days of marketing where marketers relied on a ‘gut feeling’…

Read More

5 holiday season promotion ideas & how to optimize them

Published on October 10, 2016

It’s that time of year again! While everybody is busy making travel plans, us marketers,…

Read More
web push notifications

Web push notifications: How to get them right

Published on September 28, 2016

Started on your web push notifications journey already? Well, that’s great! But just a batch…

Read More
chrome push notifications

All you need to know about Chrome push notifications in under 5 minutes

Published on September 6, 2016

Chrome push notifications are probably the best thing to happen to the fading web browser…

Read More
in app messages

5 myths about in-app messages busted

Published on August 29, 2016

Ever watched that show on TV called the MythBusters? Well, it is one of my…

Read More

[Infographic] Push notification actions: Drive mobile app conversions

Published on August 18, 2016

An average smartphone user has 26 apps installed on his phone. A majority of the…

Read More