Discover practical stories, proven strategies, and tested frameworks from marketers at leading brands like Meta, Grammarly, Equinox, Hulu, Wealthsimple, and more.
The Authors
Mirela Cialai
Equinox
Stacey Hunsdon
Hulu
Angela Rueda
Meta
Juan Mendoza
The Martech Weekly
Scott Brinker
chiefmartec.com
Tiffany Fitzgerald
Movable Ink
Vish Ramkissoon
Publicis Groupe (Hawkeye)
Ankur Kothari
Ex - JP Morgan Chase, Discover & McKinsey
Alec Haase
Hightouch
Alex May
Movable Ink
Jennifer Finn
Wealthsimple
Phil Gamache
Humans of Martech
Natalie Miles
Grammarly
Adapt or Die: Chapter Overview
Seven chapters from marketers who’ve lived the realities of customer engagement, sharing exactly what’s working and not.
Juan Mendoza
CEO of The Martech Weekly
Natalie Miles
Staff Product Manager for Martech at Grammarly
Stacey Hundson
CRM/Lifecycle Marketing Manager at Hulu
Scott Brinker
VP Platform Ecosystem at Hubspot & Editor at chiefmartec.com
Tiffany Fitzgerald
Director, Strategy, Media and Technology at Movable Ink
Angela Rueda
Director of Business Marketing Technology at Meta
Phil Gamache
Co-Founder of Humans of Martech
Jennifer Finn
Senior Manager, Lifecycle at Wealthsimple
Alex May
Director of Strategy for Travel, Hospitality, & Food Services at Movable Ink
Vish Ramkissoon
Chief Technology and Data Officer at Publicis Groupe (Hawkeye)
Ankur Kothari
Martech Expert for companies like JP Morgan Chase, Discover and McKinsey
Alec Haase
General Manager AI Decisioning at Hightouch
Mirela Cialai
Director of CRM & MarTech at Equinox
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Highlights
Get practical insights directly from the marketers leading customer engagement at top B2C brands. This book takes you behind the scenes, revealing exactly how they adapt, innovate, and succeed.
Voices From the Frontlines of Engagement
Early Reader Review
“The Customer Engagement Book: Adapt or Die stands out because it doesn’t just talk about the future, it shows you how to act on it. Each chapter tackles real challenges marketers face today, including retention, attribution, personalization, Martech, and internal influence.”
ABOLI GANGREDDIWAR, HEAD OF LIFECYCLE & PRODUCT MARKETING, CREDIBLE
“It’s full of ideas that I find myself mentioning in team meetings and Slack threads. If you’ve ever tried to orchestrate data, tech stacks, and human behavior to reengage users or win back customers, this book is a great resource. Highly recommend.”
JEFFREY LEE, LIFECYCLE MARKETING TECHNICAL LEAD, CALM
“What I appreciate most about The Customer Engagement Book is how clearly it lays out what marketers need to do to keep up with evolving customer behavior and expectations. It offers honest insights on what works, what doesn't, and how to make change happen even within complex organizations.”
JOSH FRANCIA, CMO AND FORMER MARKETING EXEC AT CREDIT KARMA, LENDINGTREE, AND PRICELINE
“Bold visuals. Timeless principles. And a wake-up call we all need. There’s finally a modern-day textbook for marketers to best understand how to engage, retain, and evolve alongside their customers. Meet the marketing blueprint. It’s a must-read for marketers who want clarity, not chaos.”
JACQUELINE FREEDMAN, GLOBAL HEAD OF ADVISORY, THE MARTECH WEEKLY
“How do I measure success? What tools do I need? How do I effectively execute omnichannel campaigns? This book answers it all, with real examples, not just theory. It's a must-read for any customer engagement marketer looking to sanity-check their approach, gain fresh insights, and take their strategy to the next level.”
KIRAN DHILLON, SR. DIRECTOR OF LIFECYCLE MARKETING, BETTER.COM
Book Tour
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Author Q&A Blogs
