The State Of Transactional Messaging: 2025

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    Industry insights from 1,000+ Product and Engineering Leaders

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    Benchmarks from 1.5 billion Transactional Messages

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    A sneak peek at the “Need of the Hour” in Transactional Messaging

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    Executive Recommendations for 2026 and Beyond

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    Stories showcasing global leaders winning with Transactional Messaging

Get critical insights from 1,000+ Product and Engineering Leaders

Leaders Worldwide Highlight An Urgent Problem...

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...And Our Research Surfaces Critical Metrics...

1.3s

Average Push Notification delivery time

98%

Average SMS open rate

15%

Average Email CTR

77%

leaders believe that their current setup is expensive and costs too much

87%

of all brands used between 2-4 channels to send Transactional Messaging

86%

of teams still don't deploy critical failover mechanisms

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...Across 3 Key Industries:

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