Mind the AI Gap: What Consumers Expect From Brands by 2030

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Read this whitepaper to uncover:

The disconnect between current business AI strategies and evolving European consumer expectations.
5 non-negotiable strategies for building trust, loyalty, and delivering hyper-personalized AI-driven experiences.
Case studies with Dolce & Gabbana and Fastic demonstrating how AI-powered customer engagement platforms drive significant results and improve customer lifetime value.

Discover consumer concerns and expectations for brands using AI.

A glimpse into the survey results - download to uncover more.

16%-34%

of respondents chose “None of these” across several questions, reflecting a lack of alignment between AI advancements and customer expectations. This signals the need for businesses to educate consumers on AI benefits and deliver consistent results to overcome skepticism.

37%

cited transparency is critical for loyalty, highlighting the need for businesses to be upfront about how they use AI to build trust with customers.

39%

of respondents chose immediate, flawless problem-solving as the most critical AI capabilities to earn customer loyalty.

Download the Report

Trust, Relevance, and the Human Touch

"AI has the power to make every customer journey effortless like finding the right product, at the right time, in the right way. But to unlock that potential, we must earn trust, design for relevance, and never lose the human touch."

Seema Sheoran

Lead of Applied AI & Data in Marketing - Artefact, Germany

Trust, Relevance, and the Human Touch

"AI has the power to make every customer journey effortless like finding the right product, at the right time, in the right way. But to unlock that potential, we must earn trust, design for relevance, and never lose the human touch."

Seema Sheoran

Lead of Applied AI & Data in Marketing - Artefact, Germany

Trust, Relevance, and the Human Touch

"AI has the power to make every customer journey effortless like finding the right product, at the right time, in the right way. But to unlock that potential, we must earn trust, design for relevance, and never lose the human touch."

Seema Sheoran

Lead of Applied AI & Data in Marketing - Artefact, Germany

Trust, Relevance, and the Human Touch

"AI has the power to make every customer journey effortless like finding the right product, at the right time, in the right way. But to unlock that potential, we must earn trust, design for relevance, and never lose the human touch."

Seema Sheoran

Lead of Applied AI & Data in Marketing - Artefact, Germany

Trust, Relevance, and the Human Touch

"AI has the power to make every customer journey effortless like finding the right product, at the right time, in the right way. But to unlock that potential, we must earn trust, design for relevance, and never lose the human touch."

Seema Sheoran

Lead of Applied AI & Data in Marketing - Artefact, Germany

Trust, Relevance, and the Human Touch

"AI has the power to make every customer journey effortless like finding the right product, at the right time, in the right way. But to unlock that potential, we must earn trust, design for relevance, and never lose the human touch."

Seema Sheoran

Lead of Applied AI & Data in Marketing - Artefact, Germany

Trust, Relevance, and the Human Touch

"AI has the power to make every customer journey effortless like finding the right product, at the right time, in the right way. But to unlock that potential, we must earn trust, design for relevance, and never lose the human touch."

Seema Sheoran

Lead of Applied AI & Data in Marketing - Artefact, Germany

Trust, Relevance, and the Human Touch

"AI has the power to make every customer journey effortless like finding the right product, at the right time, in the right way. But to unlock that potential, we must earn trust, design for relevance, and never lose the human touch."

Seema Sheoran

Lead of Applied AI & Data in Marketing - Artefact, Germany

About MoEngage and Artefact

MoEngage is an insights-led customer engagement platform for consumer brands that empowers marketers and product owners with AI-driven insights to create cross-channel experiences that customers love. Trusted by 1,350+ global consumer brands such as SoundCloud, Travelodge, Citi, Nestlé, Domino’s, McAfee, Samsung, 7-Eleven, Deutsche Telekom, and more, MoEngage powers personalized and seamless digital experiences.

To learn more about MoEngage, visit www.moengage.com or email [email protected].

Artefact is a leading global consulting company dedicated to accelerating the adoption of data and AI to positively impact people and organizations. With 1700+ employees across 25 countries (Europe, Asia, Americas, Middle East, India, and Africa), the company partners with 1000+ clients, including leading global brands like Samsung, L'Oréal, and Sanofi.

To learn more about Artefact, visit https://www.artefact.com/contact-us/ or email [email protected].

MoEngage and Artefact Partnership

The MoEngage and Artefact partnership enables global businesses to elevate customer engagement by blending expertise in strategy, execution, and data-driven insights. By leveraging AI-powered technology and innovative strategies, brands can deliver meaningful, contextually relevant experiences while driving measurable results and achieving sustainable growth for years to come.

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