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Bigbasket improves push notification delivery by 10% with MoEngage Push Amplification

about

About BigBasket

Bigbasket is India’s largest online food and grocery store with over four million downloads. Using MoEngage Push Amplification, Bigbasket was able to increase their push notification delivery rate, thereby positively impacting their business.

“With MoEngage Push Amplification, we have witnessed an improvement of 10%+ in push delivery. This gives Bigbasket the ability to reach, engage and convert those additional users who would otherwise be a missed opportunity.”


Anand Bhaskaran
Manager - Digital Marketing
problem

The Problem

Bigbasket was faced with a challenge of low push notification delivery. This was mainly due to the OS-level, device level restrictions in certain Chinese OEM devices. So, push notifications sent by Bigbasket were not being delivered to these devices, thereby affecting overall engagement rate of the app. With 51% of the Indian smartphone market comprising of Chinese OEM devices, the drop in push notification delivery and engagement negatively impacted Bigbasket’s business.

solution

The Solution

To overcome this restriction and engage users, Bigbasket implemented the ‘MoEngage Push Amplification SDK’ designed to act as a fall back to GCM and reach Chinese OEM devices directly. With this implementation, Bigbasket was able to reach, engage & convert the potential audience into shoppers.

READ THE FULL CASE STUDY

Learn How MoEngage helped BigBasket to drive push delievry rate



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