moengage interview

[Interview] Reach users at the right time through their preferred channel with MoEngage

Published on September 12, 2017

MoEngage is a 1:1 User Engagement platform for internet companies, with auto optimization towards higher conversions…

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Android Oreo Push Notification

Android Oreo is here and why it’s a good time to overhaul your push notification strategy

Published on August 31, 2017

Google has finally rolled out Android Oreo, which will be made available in the upcoming…

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segmentation

Segmentation: The pathway to deeper personalization

Published on August 25, 2017

According to a recent study by CMO.com, 74% of consumers get frustrated when brand messaging has…

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[Case Study] PetFlow uses web push notifications to boost declining email engagement, drive in-store traffic

Published on June 19, 2017

About PetFow PetFlow, a leading retail brand of specialty pet food and supplies offers 10,000…

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Gartner names MoEngage a “Cool Vendor” in Retail Merchandising and Marketing

Published on June 2, 2017

We are pleased to announce that MoEngage has been named to Gartner’s list of “Cool Vendors”…

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dynamic ab testing

Dynamic A/B testing: Why you should do it? (With Proof)

Published on May 26, 2017

Do you A/B test your marketing campaigns? Well, you should. But do you Dynamic A/B…

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chrome push notifications

Chrome push notifications just got richer with images and action buttons

Published on April 21, 2017

Introducing the new ‘rich’ Chrome push notifications The recent update to Chrome (Chrome 56) has…

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5 Examples of Push Notification Actions Done Right

Published on April 14, 2017

If you are thinking that just because you have built a mobile app, people will…

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Berrybenka achieves 14X increase in engagement & boosts conversions using machine-learning, segmentation and personalisation

Published on March 28, 2017

About Berrybenka Berrybenka Indonesia is a leading online fashion and beauty store. Berrybenka sells more…

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ROI from web push notifications

How to measure ROI from web push notifications

Published on January 27, 2017

Marketing accountability has always been elusive, and it remains a challenge for web marketers even…

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