Marketing works best when it’s addressed to a receptive audience – one that’s a good fit for the message and the product, and has agreed to be contacted. Opt-in audiences are precious, productive things. And the surest way to get them to opt out again is to get all up on their grill with messages they don’t want to see. You might have great things to say – but are you saying them too much?
Take this quiz and find out for sure whether you’re spamming your hard-won audience.