Built your dream app and launched it on the app store? Congratulations! Unfortunately, the mobile app game doesn’t end there. As your app grows and more users start coming on board, one of the biggest challenges app makers like you face, is bringing back these users repeatedly to the app and keeping them engaged. Take a look at the this interesting insight from Google for example: “The average app user has 36 apps installed on his or her smartphone. Only one in four of those apps are used daily, while one in four apps are never used.”
How does one go about solving the above problem? Off the bat, email, social media and websites may offer a way or two to communicate with your users, but are not really effective in activating and engaging with your app users.
One sure shot way of solving this is through personalized and timely communication with app users within the app itself. Thanks to features such as push notifications and in-app messaging, app makers finally have a quick and easy way to interact with users. However, the real key to success is not just using these features but getting them right. If not done right push notifications and in-app messages can backfire and lead to app uninstalls.
I invite you to join us for a webinar. I will be focusing on in-app messaging, and how you can leverage it to drive user engagement. In fact, as observed in this study, some marketers favor in-app messages over push notifications for contextual content.
In this webinar you will discover:
- quick overview of what is an in-app message
- how are they a mobile marketer’s best friend
- different types of in-app messages identified
- 5 most valuable ways to use in-app messages to boost user engagement