How Foxwoods is Bridging the Gap Between
In-Person and Digital Experiences

About Foxwoods Resorts & Casino

Foxwoods Resorts & Casino is one of North America’s largest resort destinations, offering world-class gaming, dining, entertainment, and hospitality experiences to millions of guests each year.

Challenge
Foxwoods was running siloed campaigns across email, SMS, and push, managed by different teams. This fragmented setup made it hard to maintain consistent messaging and connect on-property experiences with digital engagement.

Solution
By partnering with MoEngage, Foxwoods unified all channels into one platform, improving team efficiency and enabling a connected customer experience. The brand gained flexibility to deliver personalized messages and offers in real time based on guest behavior and preferences.

Results
Within a few months, Foxwoods achieved a 500 basis point increase in email open rates without any optimization. The team is now expanding personalization with AI-driven insights to strengthen real-time engagement and elevate the guest journey across both digital and on-property touchpoints.