Bukalapak Witnesses 2.5X Increase In CTR Through Personalized Engagement Campaigns


About Bukalapak

Bukalapak, an e-commerce unicorn in Indonesia, helps various SMEs to sell and transact online without any large capital investment.

About MoEngage

MoEngage enables mobile apps and websites to deliver 1:1 personalized interaction via push notifications, in-app recommendations, email, web-push, and other retargeting channels. Our platform is hosted on the AWS Cloud and operates at a tremendous scale, processing over 35 billion events and delivering over 15 billion interactions every month. Today marketers in 35+ countries including Fortune 500 brands across U.S., Europe and Asia like Samsung, Deutsche Telekom, Hearst, Vodafone, Travelodge, and Aditya Birla Group use MoEngage to drive conversions and user retention.

The Problem

Bukalapak wanted to run personalized campaigns but to do that they needed to understand customer behavior and segment them on the basis of their preferences.

MoEngage Solution

Bukalapak ran A/B tested campaigns using MoEngage platform. They then used the campaign data to determine customer preferences and personalize the campaigns’ messaging.

What they say About Us


“MoEngage platform and it's UI/UX is extremely straightforward and easy to use. Also, their support team is very prompt and accessible at all times.”

Read the Full Story Here


Learn how MoEngage helped Bukalapak enhance user engagement