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Tokopedia Improves First-month User Retention by 60% using MoEngage


About Tokopedia

Tokopedia, founded in 2009 is a unicorn company and is Indonesia's largest online marketplace with a user base of over 75 million+ active users.

The Problem

The mobile app industry has been typically plagued with a problem of a high-rate of user churn. Nearly 60% of the users uninstall the app within the first month.

The Solution

Using MoEngage, Tokopedia implemented an integrated customer onboarding strategy to activate and engage newly acquired app users.
Improvement in the First-month User Retention
Uplift in First Conversion Transaction by New Users

What They Say About Us

"Customer journeys are increasingly becoming more dynamic and interconnected in nature. For brands, to win, they must take cognizance of this paradigm and adapt their marketing tactics. ‘Flows’, by MoEngage, helps us seamlessly integrate both marketing and ad technologies to deliver a unique customer experience while delivering an optimal messaging experience to the users."
Holy Theodore
Senior Digital Marketing Strategist, Tokopedia

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