Tokopedia Scales Communication to Over 1 Million Messages Per Minute
About Tokopedia
Tokopedia, founded in 2009, is a unicorn Indonesian technology company driven by a mission to democratize commerce through technology. The brand is known as Indonesia's largest online marketplace with a user base of over 90 million active users. Tokopedia offers more than 350 million curated products.
Business Need
Tokopedia launched a week-long sale called "Waktu Indonesia Belanja" (WIB) celebrating unique shopping experiences. Due to the time-sensitivity of WIB’s various offers and discounts, the team wanted to scale the number of messages sent in an hour while ensuring all the messages are delivered.
MoEngage Solution
Tokopedia ran multiple campaigns using various engagement channels of MoEngage - Push Notification, In-app, and Email. The brand’s team created workflows using Flows to disseminate messages using these channels. They sent notifications at a 30-minute interval for every event and discount.
5 million
Visits within 2 hours of sale
1 million
Messages sent in a minute during peak hours
What They Say About Us
The timing was the main goal for us, and MoEngage’s Smart Triggers came in handy for this very purpose. Also, we didn’t want to add personalization to each and every campaign so we limited personalization to select campaigns. 
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