Chillr is India’s leading multi-bank mobile payments and banking app. On the back
of India’s launch into the digital payments ecosystem, Chillr wanted to lead this
revolution and bring users to transact on their app.
Chillr wanted to identify micro-moments in financial transactions and retain users to drive growth and empower users to transact digitally. To achieve this, Chillr needed to reach out to users with personalized notifications based on individual transactional patterns.
Chillr leveraged cross-channel messaging by MoEngage to engage with users across in-app messages, email, SMS’ and push notifications. Chillr was able to improve retention by 60% in the first month.
"Using MoEngage, we were able to target those transactional micro-moments of users successfully. This automation has improved overall transactions by 15%"
Learn How MoEngage helped Chillr increase active users