Find out how many users you acquired in a particular month keep coming back month after month and how many drop off after a certain period. Find out the common characteristic of the churned out users to engage them better and in a timely fashion. Use these insights to offer relevant user experiences to users and improve retention.
Get a high-level view of your user acquisition and keep track of how many of them use your app regularly. Analyze month-on-month acquisition and retention statistics to assess the long term relationship with your cohorts and understand customer LTV for specific cohorts.
Compare user groups to know your most engaged and dormant users. Categorize them based on characteristics such as sign-up date, age, gender, type of device, last login location, engagement time, and customer LTV. Use these insights to customize user journeys for increased engagement and boost LTV.