Compare different user segments to understand the user affinity levels with your brand. Analyze user interactions (click rate, open rate, last activity) to identify engagement levels. Get an overview of user behavior across channels and develop robust customer engagement strategies in line with your user behavior trends.
Your customer base ranges from people who barely use your app to raving fans. Get a better understanding of the entire spectrum with a frequency distribution chart. Proactively engage laggards to improve retention and leverage your ardent buyers by making them brand advocates through app store reviews and referral programs.
Keep an eye on ongoing campaigns with insightful real-time reports. Download custom reports to assess campaign performance and leverage insights to create campaigns that progressively drive better results. Quickly cut your losses from underperforming campaigns by either stopping them or modifying the message or target segment.
Actively monitor your KPIs with daily, weekly, monthly reports. Use this information to assess the performance of the team and individual contributors. Project the reports on a dashboard to keep the team driven and keep their eyes on the goal.
"At OYO, we are committed towards delivering an unparalleled hotel booking experience to our guests and we feel MoEngage is the right partner who can help us get there with their differentiated offering. We have witnessed improvement in delivery rates, made possible by MoEngage’s proprietary technology, Push Amplification."Pranav Agrawal
AVP - CRM Head
"Our core focus is enabling our customers to engage with us digitally. To accelerate this digital shift, we are re-launching our self-care apps across our European footprint, taking customer care, service discovery, payments, and much more right to our users’ fingertips. MoEngage’s forward-looking engagement platform has been critical in enabling us to deliver contextual, personalized and relevant communications & alerts to our customers, at the right time, based on usage and behavior patterns."Jonathan Abrahamson
"Customer journeys are increasingly becoming more dynamic and interconnected in nature. For brands, to win, they must take cognizance of this paradigm and adapt their marketing tactics. ‘Flows’, by MoEngage, helps us seamlessly integrate both marketing and ad technologies to deliver a unique customer experience while delivering an optimal messaging experience to the users."Holy Theodore
Senior Digital Marketing Strategist
"MoEngage’s advanced segmentation and personalized engagement channels have helped us deliver an unparalleled listening experience to our users. MoEngage push notifications help us achieve up to 120% uplift in subscriptions for premium account drive up to 10% DAU (Daily Active Users) on the app."Nachiketa Arya
Product Manager for Engagement
"Great product, built for agile marketeers, who like to stay in control of things and leading trends! Plus highly supportive team!"Tarun Babbar
"MoEngage integrates all our Marketing needs in one platform and makes it easy to target the right user, customize the message and integrate a unified strategy across all channels; Email, Push Notification and In-App"Marc Mallolas
Head of Marketing &
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