Compare different user segments to understand the user affinity levels with your brand. Analyze user interactions (click rate, open rate, last activity) to identify engagement levels. Get an overview of user behavior across channels and develop robust customer engagement strategies in line with your user behavior trends.
Your customer base ranges from people who barely use your app to raving fans. Get a better understanding of the entire spectrum with a frequency distribution chart. Proactively engage laggards to improve retention and leverage your ardent buyers by making them brand advocates through app store reviews and referral programs.
Keep an eye on ongoing campaigns with insightful real-time reports. Download custom reports to assess campaign performance and leverage insights to create campaigns that progressively drive better results. Quickly cut your losses from underperforming campaigns by either stopping them or modifying the message or target segment.
Actively monitor your KPIs with daily, weekly, monthly reports. Use this information to assess the performance of the team and individual contributors. Project the reports on a dashboard to keep the team driven and keep their eyes on the goal.