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Join us for an invite-only evening of stories, insights, book signings, and celebrations as The Customer Engagement Book: Adapt or Die officially hits the world.

May 29th, 2025 | 6 PM - 9 PM ET
Arlo Midtown, New York City

Get your invite

Adapt Together:

Evening for B2C Marketers

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On May 29th, join B2C marketers from leading brands and startups to meet authors who've mastered evolving consumer preferences and receive your signed copy of The Customer Engagement Book: Adapt or Die.

AGENDA

6 PM

REGISTRATION AND PRE-NETWORKING

6:30PM

KEYNOTE

7 PM

LIVE PANEL:
Navigating Change: Martech and the New Customer Engagement Landscape

Featuring:

- Scott Brinker

chiefmartec.com

- Juan Mendoza

The Martech Weekly

7:30PM - 9:00PM (EVENT CONCLUDES)

DRINKS AND NETWORKING

The People Make the Book

The marketers who shared their stories in The Customer Engagement Book: Adapt or Die

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Mirela Cialai

Equinox

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Stacey Hunsdon

Hulu

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Angela Rueda

META

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Juan Mendoza

Martech Weekly

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Scott Brinker

chiefmartec.com

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Tiffany Fitzgerald

Movable Ink

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Vish Ramkissoon

Publicis Groupe (Hawkeye)

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Ankur Kothari

Independent; ex-B2C Brands

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Alec Haase

Hightouch

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Alex May

Movable Ink

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Jennifer Finn

Wealthsimple

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Phil Gamache

Humans of Martech

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Natalie Miles

Grammarly

Straight from the Book

“Your Martech stack is going to change. You don’t know what you’ll need next year—but you need to be ready anyway.”
Scott Brinker, VP Platform Ecosystem, HubSpot & Editor, chiefmartec.com
“Embracing change is the job. There’s no way around it.”
Juan Mendoza, CEO, The Martech Weekly
“To get leadership buy-in, you need to tell a story that matters to them. Link to the details—but sell the big picture.”
Angela Rueda, Director of Business Marketing Technology, Meta
“There's an art to knowing your audience and tailoring that pitch—just like you would for external prospects.”
Phil Gamache, Co-Founder, Humans of Martech

Partners and Contributors

Ready to celebrate the launch — and yourself?

Every attendee gets a physical copy of the book and time with peers who might just shift your next big strategy.

Space is limited, so request your invite now!
May 29th, 2025 | 6 PM - 9 PM ET
Arlo Midtown, New York City

Get Your Invite

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