In this live deep dive, our experts walk through real use cases to show how lifecycle and growth marketers build, personalize, and optimize cross-channel campaigns using MoEngage.
The discussion focuses on cross-channel journeys and how leading brands are succeeding not by sending more messages, but by sending the right messages triggered by customer behavior and personalized with contextual relevance for each individual customer.
Leur demonstrates how to create a conditional workflow based on voucher redemption status. He shows how to set up a custom connector that makes API calls to external systems like CRMs, enabling real-world actions such as having hotel staff greet guests after voucher redemption.
Leur shows how to build a funnel using user events like 'user has entered a flow' and 'flow trip conversion'. He walks through setting up a two-step funnel analysis, identifying low conversion rates, and taking action on non-converting users.
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