# MoEngage: English User Guide Guide ## Guide - [User Guide](https://moengage.com/docs/user-guide/introduction.md): Explore the MoEngage User Guide to learn about audience engagement, campaign management, analytics, and AI-powered optimization features. - [English / User Guide / Guide / Settings (67 pages)](https://moengage.com/docs/_llms/en/user-guide/guide/settings.txt): Documentation for English / User Guide / Guide / Settings. - [English / User Guide / Guide / Data (70 pages)](https://moengage.com/docs/_llms/en/user-guide/guide/data.txt): Documentation for English / User Guide / Guide / Data. - [English / User Guide / Guide / Campaigns and Channels (436 pages)](https://moengage.com/docs/_llms/en/user-guide/guide/campaigns-and-channels.txt): Documentation for English / User Guide / Guide / Campaigns and Channels. ### Getting Started - [Migrate or Transfer Push Tokens](https://moengage.com/docs/user-guide/getting-started/migrate-to-moengage/migrate-or-transfer-push-tokens.md): Migrate push tokens from your previous platform to MoEngage seamlessly. Ensure uninterrupted push notification delivery during your platform transition. #### Overview - [Terms to Know](https://moengage.com/docs/user-guide/getting-started/overview/terms-to-know.md): Familiarize yourself with key MoEngage terms and concepts before getting started. Covers definitions like Merlin AI and core platform vocabulary. - [Feature or Product in Beta](https://moengage.com/docs/user-guide/getting-started/overview/feature-or-product-in-beta.md): Understand what a beta release means in MoEngage. Learn the difference between open and closed beta features, and what to expect from beta products. #### Sign Up & Auth - [Sign Up with MoEngage](https://moengage.com/docs/user-guide/getting-started/initial-setup/sign-up-with-moengage-or-create-a-new-account-in-moengage.md): Create your first MoEngage workspace with a password or Google account, or finish setting up your workspace as an invited user. - [Log In to MoEngage](https://moengage.com/docs/user-guide/getting-started/initial-setup/log-in-to-moengage.md): Log in to your MoEngage workspace using a password, Google Sign-In, or SSO. Covers dashboard authentication via last-used workspace or login-to-a-different-workspace flows, MCP authentication, 2-step verification setup, email OTP verification, account lockout, and access recovery in case of issues w… #### Dashboard - [Dashboard Overview](https://moengage.com/docs/user-guide/getting-started/initial-setup/dashboard-overview.md): Get started with the MoEngage dashboard. Access user segments, targeted campaigns, analytics, and insights all from one central interface. - [Set Up Your Profile](https://moengage.com/docs/user-guide/getting-started/initial-setup/manage-your-profile.md): Configure your MoEngage profile — update your personal details, manage 2-step verification, set your workspace language, and choose your theme. #### Integration - [Custom Proxy Sub Domains](https://moengage.com/docs/user-guide/getting-started/integration/custom-proxy-sub-domains.md): Configure custom proxy subdomains to bypass ad blockers and ensure reliable MoEngage data tracking. Set up DNS delegation for first-party traffic. - [Default Android SDK](https://moengage.com/docs/user-guide/getting-started/integration/default-android-sdk.md): Review the default events, user attributes, and device information automatically collected by the MoEngage Android SDK during integration. - [Default Web SDK](https://moengage.com/docs/user-guide/getting-started/integration/default-web-sdk.md): Explore the default events, user attributes, and device information collected by the MoEngage Web SDK. Includes event attributes and tracking details. - [Default iOS SDK](https://moengage.com/docs/user-guide/getting-started/integration/default-ios-sdk.md): See the complete list of default events, user attributes, and device data collected automatically by the MoEngage iOS SDK after integration. - [Integration Checklist](https://moengage.com/docs/user-guide/getting-started/integration/integration-checklist.md): Follow this MoEngage integration checklist to track user attributes, events, and SDK features. Ensure your app or website setup covers all essentials. - [Reinstall Tracking](https://moengage.com/docs/user-guide/getting-started/integration/reinstall-tracking.md): Track app reinstalls in MoEngage to distinguish returning users from new installs. Prevent duplicate onboarding campaigns and improve activation flows. #### Integration Validation - [Android Native Integration Validation](https://moengage.com/docs/user-guide/getting-started/integration-validation/android-native-integration-validation.md): Validate your MoEngage Android SDK integration directly from the dashboard. Test feature implementations like push notifications and fix issues faster. - [Install/Uninstall/Reinstall Integration Validation](https://moengage.com/docs/user-guide/getting-started/integration-validation/installuninstallreinstall-integration-validation.md): Test and validate install, uninstall, update, and reinstall event tracking across Android and iOS with MoEngage SDK. Ensure proper lifecycle events. - [User Attribute/Profile Integration Validation](https://moengage.com/docs/user-guide/getting-started/integration-validation/user-attributeprofile-integration-validation.md): Verify that user attributes like login ID, email, and phone number are tracked correctly in MoEngage across Android, iOS, and web platforms. - [User Events Integration Validation](https://moengage.com/docs/user-guide/getting-started/integration-validation/user-events-integration-validation.md): Validate that user events, event attributes, and data types are tracked correctly in MoEngage. Check event tracking from app activity to your dashboard. - [Android Push Notifications Integration Validation](https://moengage.com/docs/user-guide/getting-started/integration-validation/android-push-notifications-integration-validation.md): Step-by-step guide to validate Android push notification integration with MoEngage SDK. Verify push token generation and test notification delivery. - [iOS Push Notifications Integration Validation](https://moengage.com/docs/user-guide/getting-started/integration-validation/ios-push-notifications-integration-validation.md): Validate iOS push notification integration with MoEngage SDK step by step. Check push token generation, test delivery, and troubleshoot common issues. - [Web Push Notifications Integration Validation](https://moengage.com/docs/user-guide/getting-started/integration-validation/web-push-notifications-integration-validation.md): Validate web push notification integration with MoEngage step by step. Test push token generation, notification delivery, and click tracking on browsers. - [Push Templates Integration Validation](https://moengage.com/docs/user-guide/getting-started/integration-validation/push-templates-integration-validation.md): Test and validate push notification templates including basic, stylised, and carousel formats across Android and iOS devices with MoEngage SDK. - [In-App Notifications Integration Validation](https://moengage.com/docs/user-guide/getting-started/integration-validation/in-app-notifications-integration-validation.md): Validate your MoEngage in-app notification integration step by step. Test campaign display, CTA buttons, and click actions to ensure proper delivery. ### Segment - [Manage Segments](https://moengage.com/docs/user-guide/segment/create-segments/manage-segments.md): Create, reuse, and manage custom segments in MoEngage. Save segment queries for reuse across campaigns and analytics, then view, edit, rename, archive, and analyze them from the All Segments page. #### Getting Started - [Basics of Segmentation](https://moengage.com/docs/user-guide/segment/getting-started/basics-of-segmentation.md): Learn how MoEngage segmentation works, what data drives it, and how to group users by attributes, events, and behavior for targeted campaigns. - [Types of Segments](https://moengage.com/docs/user-guide/segment/getting-started/types-of-segments.md): Explore all segment types in MoEngage: file, rule-based, affinity, custom, RFM, and warehouse segments — with links to detailed setup guides. #### Create Segments - [Rule-Based (Filter) Segment](https://moengage.com/docs/user-guide/segment/create-segments/rule-based-filter-segments.md): Step-by-step guide to creating user segments in MoEngage using event filters, user attributes, and behavioral rules for targeted campaign delivery. - [File Segments](https://moengage.com/docs/user-guide/segment/create-segments/file-segments.md): Upload external user lists to MoEngage as file segments for campaign targeting or further analytics. Supports CSV files with unique user identifiers. - [Affinity Segments](https://moengage.com/docs/user-guide/segment/create-segments/affinity-segments.md): Target users based on their preferences and behavioral patterns with MoEngage Affinity Segments. Analyze traits like content interests and app habits. - [RFM Segments](https://moengage.com/docs/user-guide/segment/create-segments/rfm-segments.md): Segment users automatically with the RFM model in MoEngage based on recency, frequency, and monetary value for targeted marketing campaigns. ##### Warehouse Segments - [Warehouse Segments - Overview](https://moengage.com/docs/user-guide/segment/create-segments/warehouse-segments.md): Build audience segments in MoEngage using data from your data warehouse directly, with no need to copy or migrate data between platforms. - [Connect Your Data Warehouse](https://moengage.com/docs/user-guide/segment/create-segments/warehouse-segments/connect-your-warehouse.md): Grant MoEngage read access to BigQuery, Snowflake, Databricks, or Redshift and save the connection in App Marketplace. - [Create a Warehouse Segment Using SQL](https://moengage.com/docs/user-guide/segment/create-segments/warehouse-segments/create-using-sql.md): Write a SQL query against your connected data warehouse and save the result as a custom segment in MoEngage. - [Create a Warehouse Segment Using Filters](https://moengage.com/docs/user-guide/segment/create-segments/warehouse-segments/create-using-filters.md): Build an audience from your data warehouse using dropdown filters instead of SQL, with attributes and events mapped from your warehouse tables. #### Advanced Concepts - [Segment Nesting](https://moengage.com/docs/user-guide/segment/advanced-concepts/segment-nesting.md): Combine multiple segment criteria using AND/OR logic and nested conditions in MoEngage to build complex, multi-layered audience targeting rules. - [Filters in Segmentation](https://moengage.com/docs/user-guide/segment/advanced-concepts/filters-in-segmentation.md): Understand how event, attribute, and user property filters work across the MoEngage dashboard, including supported data types and filter operators. - [Aggregation Operations](https://moengage.com/docs/user-guide/segment/advanced-concepts/aggregation-operations.md): Use aggregation operations like sum, average, and count in MoEngage segmentation to build deeper queries and target high-value customer groups. - [Value Suggestions](https://moengage.com/docs/user-guide/segment/advanced-concepts/value-suggestions.md): Speed up segment creation with value suggestions that auto-populate event and user attribute values as you build queries on the MoEngage dashboard. - [Object Data Type in Segmentation](https://moengage.com/docs/user-guide/segment/advanced-concepts/object-data-type-in-segmentation.md): Segment users using object data types in MoEngage, with support for nested attributes and structured queries on complex user and event properties. - [Segmentation in a Multi-Project Portfolio](https://moengage.com/docs/user-guide/segment/advanced-concepts/segmentation-in-a-multi-project-portfolio.md): Build cross-project user segments with MoEngage Portfolio by combining data from multiple apps and websites into unified audience targeting rules. - [Real-Time Segment Evaluation](https://moengage.com/docs/user-guide/segment/advanced-concepts/real-time-segment-evaluation.md): Trigger campaigns the moment users qualify for a segment with real-time segment evaluation, instead of waiting for periodic segment refresh cycles. #### Reachability - [User Reachability](https://moengage.com/docs/user-guide/segment/reachability/user-reachability.md): Get a complete overview of user reachability across Push, Email, SMS, and WhatsApp channels in MoEngage, including how each module calculates reach. - [Push Reachability](https://moengage.com/docs/user-guide/segment/reachability/push-reachability.md): Understand how push notification reachability is calculated across Android, iOS, and Web in MoEngage, with tips to increase reachable user counts. - [Email Reachability](https://moengage.com/docs/user-guide/segment/reachability/email-reachability.md): Learn how MoEngage calculates email reachability for your segments, what causes users to be unreachable, and steps to improve email deliverability. - [SMS Reachability](https://moengage.com/docs/user-guide/segment/reachability/sms-reachability.md): Find out how MoEngage calculates SMS channel reachability in your segments, why some users are unreachable, and what steps can improve your SMS reach. - [WhatsApp Reachability](https://moengage.com/docs/user-guide/segment/reachability/whatsapp-reachability.md): Learn how MoEngage determines WhatsApp reachability, review the parameters that affect it, and find solutions to convert unreachable users to reachable. #### FAQs - Segment - [How to Troubleshoot Campaigns with Segmentation Scenarios Containing Date of Birth?](https://moengage.com/docs/user-guide/segment/faqs-segment/how-to-troubleshoot-campaigns-with-segmentation-scenarios-containing-date-of-birth.md): Fix issues with birthday-based campaigns not reaching users by validating date-of-birth segmentation conditions and time zone settings in MoEngage. - [Why Did My Campaign Send to Zero Users When the Segment Has Users?](https://moengage.com/docs/user-guide/segment/faqs-segment/why-did-my-campaign-send-to-zero-users-when-the-segment-has-users.md): Troubleshoot a MoEngage campaign that resolves to zero recipients even though the selected segment returns users, including the Developer role test-device restriction. - [Why Does My Segment Query Fail With a Query Length Error?](https://moengage.com/docs/user-guide/segment/faqs-segment/why-does-my-segment-query-fail-with-a-query-length-error.md): Troubleshoot a MoEngage segment query or campaign that fails because the segment definition exceeds the maximum query length, and learn how to reduce the size of the query. - [Why Is There a Mismatch in the Events and Users Count Between Data Warehouses and the MoEngage Dashboard?](https://moengage.com/docs/user-guide/segment/faqs-segment/why-is-there-a-mismatch-in-the-events-and-users-count-between-data-warehouses-and-the-moengage-dashboard.md): Understand why event and user counts may differ between your data warehouse exports and the MoEngage dashboard due to event time vs server time. ### Analyze #### MoEngage Analytics - [Overview](https://moengage.com/docs/user-guide/analyze/moengage-analytics/overview.md): Get started with MoEngage Analytics — an insights-led tool for analyzing user behavior, journeys, and product usage with visual reports. #### Analytics - [Acquisition](https://moengage.com/docs/user-guide/analyze/analytics/acquisition.md): Measure user acquisition campaign performance in MoEngage by attributing campaigns and publishers to acquired users and lifetime value. - [Uninstall](https://moengage.com/docs/user-guide/analyze/analytics/uninstall.md): Visualize app and website uninstall trends in MoEngage — compare device-level uninstall events against unique user-level uninstall counts. - [Object Data in Analytics](https://moengage.com/docs/user-guide/analyze/analytics/object-data-in-analytics.md): Query nested object data attributes in MoEngage Analytics to analyze complex event properties like trip details without flattening your schema. - [Actionable Analytics](https://moengage.com/docs/user-guide/analyze/analytics/actionable-analytics.md): Turn MoEngage analysis into action — create segments, launch campaigns, export users, or drill into data directly from any chart data point. - [Customizing Chart Labels](https://moengage.com/docs/user-guide/analyze/analytics/customizing-chart-labels.md): Rename legend labels and axis ticks in MoEngage Analytics charts to replace technical event names with business-friendly terms for reports. - [Compare Mode in Analytics](https://moengage.com/docs/user-guide/analyze/analytics/compare-mode-in-analytics.md): Compare analyses across time periods and user segments with MoEngage Compare Mode to draw multi-perspective insights from a single query. - [Alerts in Analytics](https://moengage.com/docs/user-guide/analyze/analytics/alerts-in-analytics.md): Set up analytics alerts in MoEngage to get notified when metrics in Behavior, Retention, Funnels, or Session and source cross your defined thresholds. - [User Data Exports](https://moengage.com/docs/user-guide/analyze/analytics/user-data-exports.md): Export filtered user attributes like email IDs and phone numbers from MoEngage segments to run re-engagement campaigns on external channels. ##### Getting Started with Analytics - [Overview](https://moengage.com/docs/user-guide/analyze/analytics/getting-started-with-analytics/overview.md): Explore MoEngage analysis types — Behavior, Funnel, Retention, Session and Source, User Paths, and more for data-driven engagement strategies. ##### Users - [Users - Overview](https://moengage.com/docs/user-guide/analyze/analytics/users/users-overview.md): Study user attributes and demographics with MoEngage User Analysis — identify trends, personalize experiences, and target specific segments. - [Analysis](https://moengage.com/docs/user-guide/analyze/analytics/users/analysis.md): Analyze user properties in MoEngage — filter by location, device type, language, and other attributes to understand audience demographics. ##### Behavior - [Behavior - Overview](https://moengage.com/docs/user-guide/analyze/analytics/behavior/behavior-overview.md): Track user interactions across web and mobile with MoEngage Behavior Analysis — monitor events, spot trends, and evaluate campaign impact. - [Behavior Analysis](https://moengage.com/docs/user-guide/analyze/analytics/behavior/behavior-analysis.md): Step-by-step guide to Behavior Analysis in MoEngage — define events, apply attribute filters, set date ranges, and choose your chart types. - [Advanced Behavior Analysis](https://moengage.com/docs/user-guide/analyze/analytics/behavior/advanced-behavior-analysis.md): Advanced Behavior Analysis in MoEngage — use aggregation distributions, formula-based metrics, and custom bucketing for deeper event insights. ##### Funnels - [Funnels - Overview](https://moengage.com/docs/user-guide/analyze/analytics/funnels/funnels-overview.md): Track user conversion across web and mobile with MoEngage Funnels — measure drop-offs at each funnel stage and optimize engagement strategy. - [Funnel Analysis](https://moengage.com/docs/user-guide/analyze/analytics/funnels/funnel-analysis.md): Set up funnel steps in MoEngage Analytics — configure event sequences with attribute filters and track conversion rates at every stage. - [Advanced Funnel Analysis](https://moengage.com/docs/user-guide/analyze/analytics/funnels/advanced-funnel-analysis.md): Explore advanced funnel options in MoEngage — analyze time to convert, frequency distributions, and detailed step-by-step conversion data. ##### Retention - [Retention - Overview](https://moengage.com/docs/user-guide/analyze/analytics/retention/retention-overview.md): Measure user loyalty with MoEngage Retention Analysis — track cohort-based return rates, visualize trends, and download detailed reports. - [Retention Analysis](https://moengage.com/docs/user-guide/analyze/analytics/retention/retention-analysis.md): Step-by-step guide to Retention Analysis in MoEngage — define first and return events, apply filters, and choose your visualization options. - [Advanced Retention Analysis](https://moengage.com/docs/user-guide/analyze/analytics/retention/advanced-retention-analysis.md): Go beyond standard retention cohorts with MoEngage advanced options — first occurrence analysis, cumulative return rates, and granular views. ##### Session and Source - [Session and Source - Overview](https://moengage.com/docs/user-guide/analyze/analytics/session-and-source/session-and-source-overview.md): Learn how MoEngage tracks user sessions and traffic sources across web and mobile apps, including session definitions and source attribution. - [Session and Source Analysis](https://moengage.com/docs/user-guide/analyze/analytics/session-and-source/session-and-source-analysis.md): Configure Session and Source Analysis in MoEngage — select report types, choose source properties, apply filters, and analyze your traffic. - [Advanced Session and Source Analysis](https://moengage.com/docs/user-guide/analyze/analytics/session-and-source/advanced-session-and-source-analysis.md): Evaluate traffic quality by source with advanced session metrics — average sessions per user, bounce rate, conversion tracking, and revenue. ##### User Paths - [User Paths - Overview](https://moengage.com/docs/user-guide/analyze/analytics/user-paths/user-paths-overview.md): Visualize user navigation patterns with MoEngage User Paths — discover popular routes, identify bottlenecks, and reduce journey friction. - [User Path Analysis](https://moengage.com/docs/user-guide/analyze/analytics/user-paths/user-path-analysis.md): Analyze forward and reverse user paths in MoEngage to see how users navigate before and after key events on your website or mobile app. #### Dashboards - [Overview](https://moengage.com/docs/user-guide/analyze/dashboards/overview.md): Overview of MoEngage dashboards for monitoring campaigns, tracking KPIs, and accessing pre-built or custom views for your analytics needs. - [Key Metrics](https://moengage.com/docs/user-guide/analyze/dashboards/key-metrics.md): Monitor acquisition, engagement, and performance from the MoEngage Key Metrics dashboard — track DAU, MAU, retention, and conversion trends. - [Campaign Stats](https://moengage.com/docs/user-guide/analyze/dashboards/campaign-stats.md): Get a comprehensive view of campaign performance across all channels in MoEngage with aggregated KPIs and detailed per-campaign breakdowns. - [Best Time Analysis](https://moengage.com/docs/user-guide/analyze/dashboards/best-time-analysis.md): Identify the best time to send campaigns per channel using hourly user activity data from the MoEngage Best Time Analysis dashboard. - [Reachability](https://moengage.com/docs/user-guide/analyze/dashboards/reachability.md): Track push notification opt-in and opt-out trends with the MoEngage Reachability Dashboard, covering up to one year of historical data. - [Custom Dashboards](https://moengage.com/docs/user-guide/analyze/dashboards/custom-dashboards.md): Build custom dashboards in MoEngage with tailored analysis charts and reports — set up private or workspace-level views for your team. - [My Studio](https://moengage.com/docs/user-guide/analyze/dashboards/my-studio.md): Save and organize your MoEngage analyses in My Studio — retrieve saved reports, resume interrupted work, and streamline your analytics workflow. #### Custom Analysis - [Open Analytics](https://moengage.com/docs/user-guide/analyze/custom-analysis/open-analytics.md): Query your MoEngage data warehouse directly with Open Analytics — run SQL queries, build visualizations, and export data via API or console. #### Analytics - How to - [How to Optimize Your Analytics Queries](https://moengage.com/docs/user-guide/analyze/analytics-how-to/how-to-optimize-your-analytics-queries.md): Best practices to keep MoEngage Analytics queries fast and within your monthly scan allowance. - [Understanding Count Differences in Behavior and Funnel Analyses](https://moengage.com/docs/user-guide/analyze/analytics-how-to/understanding-count-differences-in-behavior-and-funnel-analyses.md): Why Total Events in Behavior Analysis and All Occurrences in Funnel Analysis return different counts, explained with practical examples. - [Different count in Analytics, Segmentation, Campaigns stats & Flows](https://moengage.com/docs/user-guide/analyze/analytics-how-to/different-count-in-analytics-segmentation-campaigns-stats-and-flows.md): Learn why user counts differ between MoEngage Analytics, Segmentation, Campaign stats, and Flows, and how each module calculates them. - [Key Metrics Queries for Open Analytics](https://moengage.com/docs/user-guide/analyze/analytics-how-to/key-metrics-queries-for-open-analytics.md): Ready-to-use SQL queries for key metrics like DAU, MAU, new users, and retention in MoEngage Open Analytics to replicate dashboard data. - [Reachability Queries for Open Analytics](https://moengage.com/docs/user-guide/analyze/analytics-how-to/reachability-queries-for-open-analytics.md): SQL queries to calculate user reachability across push, email, and SMS channels in MoEngage Open Analytics using the users base table. - [Split Analysis on Attributes](https://moengage.com/docs/user-guide/analyze/analytics-how-to/split-analysis-on-attributes.md): Split your Behavior, Funnel, and Retention analyses by event or user attributes in MoEngage to compare results across different dimensions. - [Different count in Analytics & Segmentation](https://moengage.com/docs/user-guide/analyze/analytics-how-to/different-count-in-analytics-and-segmentation.md): Understand why user counts differ between MoEngage Analytics and Segmentation pages. Learn how unique users are calculated in behavior vs. segment views. - [Explore the Number of Notifications Received by Users](https://moengage.com/docs/user-guide/analyze/analytics-how-to/explore-the-number-of-notifications-received-by-users.md): Analyze how many notifications your users receive to find the right sending frequency that drives engagement without causing uninstalls. - [Understanding Data Differences between Google Analytics and MoEngage](https://moengage.com/docs/user-guide/analyze/analytics-how-to/understanding-data-differences-between-google-analytics-and-moengage.md): Common reasons for data differences between Google Analytics and MoEngage, covering user identification, session tracking, and attribution. #### FAQs - Analyze - [Why does the 0-1 bucket in 'total events per user' behavior analysis show no users?](https://moengage.com/docs/user-guide/analyze/faqs-analyze/why-does-the-0-1-bucket-in-total-events-per-user-behavior-analysis-show-no-users.md): Why the 0-1 bucket in Total Events per User behavior analysis is always empty, and how to find users who never performed an event by using segmentation. - [Why is there a discrepancy in the behavior table for ingested data?](https://moengage.com/docs/user-guide/analyze/faqs-analyze/why-is-there-a-discrepancy-in-the-behavior-table-for-ingested-data.md): Why daily event counts in the MoEngage Behavior table differ from a source platform such as mParticle, and how ingestion logs and Analytics date backdated events differently. - [What causes unexpected event sequences in user paths?](https://moengage.com/docs/user-guide/analyze/faqs-analyze/what-causes-unexpected-event-sequences-in-user-paths.md): Why User Path charts may show unexpected event sequences — learn about dropoff buckets, vertical event grouping, and ordering behavior. - [Why do the campaign stats and campaign analytics show different counts?](https://moengage.com/docs/user-guide/analyze/faqs-analyze/why-do-the-campaign-stats-and-campaign-analytics-show-different-counts.md): Why Campaign Stats and Campaign Analytics show different engagement counts in MoEngage, and how to interpret the analytical logic differences. - [Why do uninstall event counts in MoEngage differ from Google's data or show zero?](https://moengage.com/docs/user-guide/analyze/faqs-analyze/why-do-uninstall-event-counts-in-moengage-differ-from-googles-data-or-show-zero.md): Troubleshoot when MoEngage uninstall counts don't match Google's data or show zero — verify your silent push and real-time tracking setup. - [Why Does Real-Time Uninstall Tracking Differ from the Uninstall Status on the Dashboard?](https://moengage.com/docs/user-guide/analyze/faqs-analyze/why-does-real-time-uninstall-tracking-differ-from-the-uninstall-status-on-the-dashboard.md): Why real-time uninstall tracking via FCM may not match the MoEngage dashboard status, and what causes differences in uninstall reporting. - [Why does the behavior analysis show the In-App shown event after delivery, but the campaign performance chart doesn't?](https://moengage.com/docs/user-guide/analyze/faqs-analyze/why-does-the-behavior-analysis-show-the-in-app-shown-event-after-delivery-but-the-campaign-performance-chart-doesnt.md): Why In-App shown events appear in Behavior Analysis after delivery but not in the campaign chart — event time vs. server received time. - [Why Do Uninstall Counts Differ Between the Key Metrics Dashboard and Segmentation?](https://moengage.com/docs/user-guide/analyze/faqs-analyze/why-do-uninstall-counts-differ-between-the-key-metrics-dashboard-and-segmentation.md): Why uninstall counts differ between Key Metrics and Segmentation — one tracks per-user uninstall time, the other counts per-device events. ### Flows - Cross Channel Messaging #### Getting Started - [Overview - Flows](https://moengage.com/docs/user-guide/flows-cross-channel-messaging/getting-started/overview-flows/overview-flows.md): MoEngage Flows is a cross-channel marketing automation tool for building personalized, multi-channel user journeys across email, push, SMS, and more. - [All Flows](https://moengage.com/docs/user-guide/flows-cross-channel-messaging/getting-started/overview-flows/all-flows.md): Navigate the MoEngage All Flows dashboard to search, filter, and export published flow campaign statistics, manage drafts, and monitor performance. - [Fair Usage Policy for Flows](https://moengage.com/docs/user-guide/flows-cross-channel-messaging/getting-started/fair-usage-policy-for-flows.md): Learn how MoEngage's Fair Usage Policy (FUP) for Event-Triggered Flows limits the number of flow entries in a rolling 60-minute window, and how to monitor and manage your workspace's usage. #### Create ##### Create Flows - [Create a Flow](https://moengage.com/docs/user-guide/flows-cross-channel-messaging/create/create-flows/create-a-flow.md): Step-by-step guide to creating MoEngage Flows from scratch, using templates, or with Merlin AI Assist for cross-channel lifecycle campaign automation. - [Create A Flow Using AI Assist](https://moengage.com/docs/user-guide/flows-cross-channel-messaging/create/create-flows/create-a-flow-using-ai-assist.md): Build customer journeys in minutes with MoEngage AI Flows Assist. Turn natural-language prompts into ready-to-deploy flows powered by Merlin AI. - [Flow Templates](https://moengage.com/docs/user-guide/flows-cross-channel-messaging/create/create-flows/flow-templates.md): Jumpstart your MoEngage Flows with pre-built templates for onboarding, abandoned cart recovery, churn prevention, and multi-channel engagement goals. - [Linked Conditions](https://moengage.com/docs/user-guide/flows-cross-channel-messaging/create/create-flows/linked-conditions.md): Create dynamic conditional checks in MoEngage Flows using linked conditions that evaluate users based on their properties, actions, and journey state. - [Editing a Flow](https://moengage.com/docs/user-guide/flows-cross-channel-messaging/create/create-flows/editing-a-flow.md): Edit published MoEngage Flows using versioning to iterate on strategy without creating duplicates. Manage revision history and keep analytics intact. - [Status of Flows](https://moengage.com/docs/user-guide/flows-cross-channel-messaging/create/create-flows/status-of-flows.md): Understand the lifecycle statuses of MoEngage Flows including active, paused, scheduled, completed, and retired, plus how to manage each flow state. - [Next-Generation Flows: Unlock Unprecedented Flexibility and Reliability](https://moengage.com/docs/user-guide/flows-cross-channel-messaging/create/create-flows/next-generation-flows-unlock-unprecedented-flexibility-and-reliability.md): Discover the next-generation MoEngage Flows engine upgrade that enables real-time evaluation of recent user behavior with improved flow reliability. ##### Actions in Flows - [Add Actions to Flows](https://moengage.com/docs/user-guide/flows-cross-channel-messaging/create/actions-in-flows/add-actions-to-flows.md): Add campaign actions to your MoEngage Flow canvas by selecting channels, importing existing campaign data, and configuring engagement messages. - [Add Multiple Conversion Goals](https://moengage.com/docs/user-guide/flows-cross-channel-messaging/create/actions-in-flows/add-multiple-conversion-goals.md): Set up to five conversion goals in MoEngage Flows to track intermediate steps, auxiliary events, and revenue generated from cross-channel campaigns. - [Personalization in Flows](https://moengage.com/docs/user-guide/flows-cross-channel-messaging/create/actions-in-flows/personalization-in-flows.md): Personalize MoEngage Flow messages using user properties, events, business event attributes, flow attributes, content blocks, and auxiliary data for higher click rates. ##### Conditions and Controls in Flows - [Branching of Users in Flows](https://moengage.com/docs/user-guide/flows-cross-channel-messaging/create/conditions-and-controls-in-flows/branching-of-users-in-flows.md): Split users in MoEngage Flows using conditional branches, event checks, attribute filters, or random splits to personalize journeys and experiments. - [Force Move or Delay Users in Flows](https://moengage.com/docs/user-guide/flows-cross-channel-messaging/create/conditions-and-controls-in-flows/force-move-or-delay-users-in-flows.md): Control user movement in MoEngage Flows with wait stages and force move options. Configure specific time frames, slots, or rolling durations for steps. ##### Configure Flows - [Flow Settings](https://moengage.com/docs/user-guide/flows-cross-channel-messaging/create/configure-flows/flow-settings.md): Configure MoEngage Flow settings from the dashboard to control how your cross-channel user journeys behave, including entry rules and campaign options. - [Frequency Capping (FC) and Do Not Disturb (DND) for Flows](https://moengage.com/docs/user-guide/flows-cross-channel-messaging/create/configure-flows/frequency-capping-fc-and-do-not-disturb-dnd-for-flows.md): Configure frequency capping and Do Not Disturb settings for MoEngage Flows to control message limits and quiet hours across your campaign channels. ##### Experimentation - [Control Group In Flows](https://moengage.com/docs/user-guide/flows-cross-channel-messaging/create/experimentation/control-group-in-flows.md): Measure the true impact of your MoEngage Flows by setting up control groups that withhold campaigns from a user percentage to establish a baseline. - [A/B Split in Flows](https://moengage.com/docs/user-guide/flows-cross-channel-messaging/create/experimentation/ab-split-in-flows.md): Test up to five flow path variations with A/B Split in MoEngage Flows. Compare channels, messages, and frequencies, then shift traffic to the winner. ##### Intelligence in Flows - [Intelligent Path Optimizer](https://moengage.com/docs/user-guide/flows-cross-channel-messaging/create/intelligence-in-flows/intelligent-path-optimizer.md): Let Merlin AI automatically optimize user distribution across flow branches in MoEngage. A/B test up to five paths based on engagement or conversions. - [Next Best Action in Flows](https://moengage.com/docs/user-guide/flows-cross-channel-messaging/create/intelligence-in-flows/next-best-action-in-flows.md): Use Next Best Action in MoEngage Flows to let Merlin AI select the optimal channel and send time for each user based on their behavioral patterns. #### Analyze Flows - [Analyze a Flow](https://moengage.com/docs/user-guide/flows-cross-channel-messaging/analyze-flows/analyze-a-flow.md): Analyze MoEngage Flow performance with trip-based metrics including active, engaged, and converted trips, drop-offs, revenue, and channel insights. - [Conversion Attribution in Flows](https://moengage.com/docs/user-guide/flows-cross-channel-messaging/analyze-flows/conversion-attribution-in-flows.md): Understand how MoEngage attributes conversions in Flows using attribution windows, from user engagement with campaign actions to goal completion. - [Debug Flows](https://moengage.com/docs/user-guide/flows-cross-channel-messaging/analyze-flows/debug-flows.md): Debug published MoEngage Flows by tracing individual user journeys. Identify why users took specific paths and troubleshoot campaign engagement issues. - [Export Flows](https://moengage.com/docs/user-guide/flows-cross-channel-messaging/analyze-flows/export-flows.md): Export detailed MoEngage Flow reports including entry and exit stats, delivery metrics, conversions, and control group details for any date range. - [Tracking Users in Flows](https://moengage.com/docs/user-guide/flows-cross-channel-messaging/analyze-flows/tracking-users-in-flows.md): Track and segment users in MoEngage Flows using events like User Entered Flow and Flow Trip Conversion to monitor entries and goal completions. #### FAQs - [Why Did Users Drop Off from a Specific Wait Node in a Flow?](https://moengage.com/docs/user-guide/flows-cross-channel-messaging/faqs/why-did-users-drop-off-from-a-specific-wait-node-in-a-flow.md): Diagnose why users drop off from a specific wait node in MoEngage Flows. Pausing a flow while users are waiting causes them to be removed as drop-offs. - [Creation of Flows](https://moengage.com/docs/user-guide/flows-cross-channel-messaging/faqs/creation-of-flows.md): Best practices for creating MoEngage Flows, including tips on target audience setup, avoiding unnecessary wait stages, and configuring onboarding flows. - [Editing Flows](https://moengage.com/docs/user-guide/flows-cross-channel-messaging/faqs/editing-flows.md): Learn how editing a published MoEngage Flow impacts users at each stage, including content changes, wait time updates, and versioning behavior. - [Analyzing Flows](https://moengage.com/docs/user-guide/flows-cross-channel-messaging/faqs/analyzing-flows.md): Get answers to common questions about MoEngage Flow analytics, including metric definitions, drop-off reasons, failure causes, and performance stats. - [Event Triggered Flows](https://moengage.com/docs/user-guide/flows-cross-channel-messaging/faqs/event-triggered-flows.md): Understand how users enter event-triggered MoEngage Flows, including target audience evaluation, trigger conditions, and entry criteria requirements. - [User Merging and Flows](https://moengage.com/docs/user-guide/flows-cross-channel-messaging/faqs/user-merging-and-flows.md): Learn how MoEngage user merging affects Flow metrics when anonymous users register, and get tips to avoid issues with sign-up and welcome scenarios. ### Inform - [Overview - Inform](https://moengage.com/docs/user-guide/inform/overview-inform.md): Learn how MoEngage Inform enables brands to send transactional alerts like OTPs, order updates, and security notifications. - [FAQs - Inform](https://moengage.com/docs/user-guide/inform/faqs-inform.md): Get answers to frequently asked questions about Inform in MoEngage. #### Create Alert - [Create Alert](https://moengage.com/docs/user-guide/inform/create/create-alert.md): Step-by-step guide to creating transactional alerts in MoEngage Inform, covering alert details, content design, and publishing setup. - [Personalize Alert](https://moengage.com/docs/user-guide/inform/create/personalize-alert.md): Personalize transactional alert content in MoEngage Inform using the personalization editor or Jinja templates with attribute fallbacks. - [Test Alert](https://moengage.com/docs/user-guide/inform/create/test-alert.md): Test your MoEngage Inform alerts before publishing by sending sample requests with authorization headers, API keys, and custom attributes. - [Test Alert Logs](https://moengage.com/docs/user-guide/inform/create/test-alert-logs.md): Debug test alert requests using test logs in MoEngage Inform. View request status, error details, and channel-level delivery information. #### Analyze - [All Alerts](https://moengage.com/docs/user-guide/inform/analyze/all-alerts.md): Manage all transactional alerts from one dashboard in MoEngage Inform. View active, paused, archived, stopped, and draft alerts by team. - [Alert Analytics](https://moengage.com/docs/user-guide/inform/analyze/alert-analytics.md): Analyze transactional alert performance in MoEngage Inform with request and channel-level metrics, date range filters, and error breakdowns. - [Alert Logs](https://moengage.com/docs/user-guide/inform/analyze/alert-logs.md): Search and filter real-time alert logs in MoEngage Inform to troubleshoot request failures by status, channel, and unique identifiers. - [Alert Info](https://moengage.com/docs/user-guide/inform/analyze/alert-info.md): Review alert configuration details including channel setup, request attributes, message previews, and test options in MoEngage Inform. - [Alert Events in User Profile](https://moengage.com/docs/user-guide/inform/analyze/alert-events-in-user-profile.md): View alert-related events like notification sent and clicked in the MoEngage user profile Activity Info tab across supported channels. - [Inform Reports](https://moengage.com/docs/user-guide/inform/analyze/inform-reports.md): Generate aggregated performance reports for transactional alerts in MoEngage Inform. Download CSV data or automate scheduled reporting. #### Advanced Concepts - [Dynamic Sender Routing](https://moengage.com/docs/user-guide/inform/advanced-concepts/dynamic-sender-routing.md): Set up dynamic sender routing in MoEngage to automatically select the right sender based on user attributes, geography, or custom rules. - [Dynamic Template Selector](https://moengage.com/docs/user-guide/inform/advanced-concepts/dynamic-template-selector.md): Configure Rule-Based Templates in MoEngage Inform to dynamically serve the correct message variant for a single alert based on real-time user or API attributes, eliminating the need for multiple duplicate alerts. ### Personalize - [Create a Split URL testing Experience](https://moengage.com/docs/user-guide/personalize/split-url-testing/create-a-split-url-testing-experience.md): Create split URL tests in MoEngage Personalize to compare different webpage versions and find which variation drives the best results. #### Overview - [Overview - Personalize](https://moengage.com/docs/user-guide/personalize/overview/overview-personalize.md): Get started with MoEngage Personalize to create real-time website experiences that boost conversions through tailored content and offers. - [Client-side versus Server-side personalization](https://moengage.com/docs/user-guide/personalize/overview/client-side-versus-server-side-personalization.md): Compare client-side and server-side personalization approaches in MoEngage to choose the best method for your website customization needs. #### Client-side personalization ##### Client-side Personalization - [Create Client-side personalization experience](https://moengage.com/docs/user-guide/personalize/client-side-personalization/client-side-personalization/create-client-side-personalization-experience.md): Build real-time client-side web personalization experiences in MoEngage using the WYSIWYG visual editor to customize content for users. - [Experience Analytics](https://moengage.com/docs/user-guide/personalize/client-side-personalization/client-side-personalization/experience-analytics.md): Analyze impressions, clicks, and conversions for your MoEngage Personalize experiences to measure performance and improve business metrics. - [View Personalize in action](https://moengage.com/docs/user-guide/personalize/client-side-personalization/client-side-personalization/view-personalize-in-action.md): Explore MoEngage Personalize on a demo site with guided tasks showcasing geo-location targeting, product recommendations, and dynamic content. ##### Personalize Editor Capabilities - [Prerequisites](https://moengage.com/docs/user-guide/personalize/client-side-personalization/personalize-editor-capabilities/prerequisites.md): Learn about the MoEngage Personalize editor's features and capabilities for customizing your application's interface, themes, and widgets. - [Editing Elements in a Webpage with Personalize Editor](https://moengage.com/docs/user-guide/personalize/client-side-personalization/personalize-editor-capabilities/editing-elements-in-a-webpage-with-personalize-editor.md): Customize webpage appearance, background color, alignment, and call-to-action buttons using the MoEngage Personalize visual editor tools. - [Personalizing content in Webpage](https://moengage.com/docs/user-guide/personalize/client-side-personalization/personalize-editor-capabilities/personalizing-content-in-webpage.md): Personalize webpage content with user attributes, events, product sets, content APIs, and content blocks in the MoEngage visual editor. - [Editing elements in HTML](https://moengage.com/docs/user-guide/personalize/client-side-personalization/personalize-editor-capabilities/editing-elements-in-html.md): Make advanced changes to webpage elements by directly editing HTML code within the MoEngage Personalize editor for deeper customization. - [Hide an element](https://moengage.com/docs/user-guide/personalize/client-side-personalization/personalize-editor-capabilities/hide-an-element.md): Temporarily hide webpage elements using the MoEngage Personalize editor while keeping them in the DOM, ideal for testing layout changes. - [Tracking clicks](https://moengage.com/docs/user-guide/personalize/client-side-personalization/personalize-editor-capabilities/tracking-clicks.md): Monitor user clicks on specific webpage elements with MoEngage Personalize to track engagement and measure conversion goal performance. - [Rearranging elements](https://moengage.com/docs/user-guide/personalize/client-side-personalization/personalize-editor-capabilities/rearranging-elements.md): Drag and drop webpage elements into new positions using the rearrange feature in the MoEngage Personalize editor for layout optimization. - [Delete an element](https://moengage.com/docs/user-guide/personalize/client-side-personalization/personalize-editor-capabilities/delete-an-element.md): Remove unwanted webpage elements during personalization setup using the delete element option in the MoEngage Personalize visual editor. - [Additional functionalities](https://moengage.com/docs/user-guide/personalize/client-side-personalization/personalize-editor-capabilities/additional-functionalities.md): Use advanced Personalize editor features including responsive mode switching, auto-sizing, interact mode, and custom settings in MoEngage. ##### Personalize Editor: Widgets - [Adding Widgets](https://moengage.com/docs/user-guide/personalize/client-side-personalization/personalize-editor-widgets/adding-widgets.md): Add MoEngage widgets like images, custom scripts, and product grids to your website pages using the Personalize editor's Add widget feature. - [Widget Library](https://moengage.com/docs/user-guide/personalize/client-side-personalization/personalize-editor-widgets/widget-library.md): Save and reuse customized MoEngage Personalize widgets across multiple experiences with the widget library for faster content creation. #### Server-side personalization - [Create Server-side Personalization Experience](https://moengage.com/docs/user-guide/personalize/server-side-personalization/create-server-side-personalization-experience.md): Create API-based server-side personalization experiences in MoEngage by defining target users, content variations, and delivery schedules. - [Test Server-side Personalization Experience](https://moengage.com/docs/user-guide/personalize/server-side-personalization/test-server-side-personalization-experience.md): Test your MoEngage server-side personalization setup after publishing by verifying API integration with sample requests and authorization. - [Configure Server-side Personalization Settings](https://moengage.com/docs/user-guide/personalize/server-side-personalization/configure-server-side-personalization-settings.md): Configure server-side personalization API credentials in MoEngage, including Workspace ID and API Secret, through the dashboard settings. #### Things to Know - [How to manage flicker on websites](https://moengage.com/docs/user-guide/personalize/things-to-know/how-to-manage-flicker-on-websites.md): Reduce webpage flicker caused by personalization loading delays with proven techniques to improve the user browsing experience in MoEngage. - [Content Security Policy and impact on Personalization](https://moengage.com/docs/user-guide/personalize/things-to-know/content-security-policy-and-impact-on-personalization.md): Understand how Content Security Policy headers affect MoEngage Personalize and configure CSP rules to allow website personalization. ### AI & Intelligence - [Most Preferred Channel](https://moengage.com/docs/user-guide/ai-and-intelligence/most-preferred-channel/most-preferred-channel.md): Discover how MoEngage's Most Preferred Channel (MPC) identifies the best communication channel per user to boost engagement and conversions. - [Proactive Insights](https://moengage.com/docs/user-guide/ai-and-intelligence/proactive-insights.md): Explore MoEngage's Proactive Insights, an AI-powered feature that automatically surfaces actionable marketing insights without requiring manual queries. #### Merlin AI - [Our Approach to Generative AI](https://moengage.com/docs/user-guide/ai-and-intelligence/merlin-ai/our-approach-to-generative-ai.md): Learn about MoEngage's security-by-design approach to generative AI, including data privacy practices and the leading AI models behind Merlin AI. - [Merlin AI Studio](https://moengage.com/docs/user-guide/ai-and-intelligence/merlin-ai/merlin-ai-studio.md): Access all MoEngage generative AI features from one place. Merlin AI Studio is the centralized hub for AI agents, templates, and creative tools. - [Context Hub](https://moengage.com/docs/user-guide/ai-and-intelligence/merlin-ai/context-hub.md): Capture your brand and business context once in Context Hub and reuse it across MoEngage workflows. - [Merlin AI Event and Attribute Descriptions](https://moengage.com/docs/user-guide/ai-and-intelligence/merlin-ai/merlin-ai-event-and-attribute-descriptions.md): Enable Merlin AI to auto-generate clear descriptions for your custom events and attributes, making segmentation faster and more intuitive to use. - [Merlin AI Segment Assist](https://moengage.com/docs/user-guide/ai-and-intelligence/merlin-ai/merlin-ai-segment-assist.md): Create audience segments by typing plain-English prompts. Merlin AI Segment Assist maps your request to the right events and attribute filters. - [Campaign Insights Agent](https://moengage.com/docs/user-guide/ai-and-intelligence/merlin-ai/campaign-insights-agent.md) - [MoEngage MCP Server and Connector](https://moengage.com/docs/user-guide/ai-and-intelligence/merlin-ai/moengage-mcp-server.md): Connect AI assistants like Claude and ChatGPT to your MoEngage workspace to build campaigns, manage segments and flows, and analyze performance through natural language. ##### Custom Agents - [Custom Agents: Overview](https://moengage.com/docs/user-guide/ai-and-intelligence/merlin-ai/custom-agents/custom-agents-overview.md): Learn about Merlin AI custom agents, their use cases, advantages, and dashboard interface within MoEngage. - [Custom Agent Essentials: Permissions and Security](https://moengage.com/docs/user-guide/ai-and-intelligence/merlin-ai/custom-agents/custom-agents-essentials-permission-and-security.md): Understand the permission scopes, data privacy protocols, and enterprise security guardrails governing Custom Agents within MoEngage. - [Create and Manage Custom Agents](https://moengage.com/docs/user-guide/ai-and-intelligence/merlin-ai/custom-agents/create-and-manage-custom-agents.md): Create, configure, test, publish, and manage the lifecycle of Custom Agents in your MoEngage workspace. - [Run and Manage Agent Sessions](https://moengage.com/docs/user-guide/ai-and-intelligence/merlin-ai/custom-agents/run-and-manage-agent-sessions.md): Learn how to start, execute, monitor, resume, and manage individual conversational interaction sessions with Custom Agents in MoEngage. - [Build Multi-Agent Workflows](https://moengage.com/docs/user-guide/ai-and-intelligence/merlin-ai/custom-agents/build-multi-agent-workflows.md): Attach existing MoEngage Custom Agents as sub-agents to a coordinator agent, so one session delegates work to specialists and consolidates the output. - [Connect External Apps to Custom Agents](https://moengage.com/docs/user-guide/ai-and-intelligence/merlin-ai/custom-agents/connect-external-apps.md): Connect external applications so the Custom Agents you run work with them alongside your MoEngage data. ##### Merlin AI Copywriter - [Merlin AI Copywriter](https://moengage.com/docs/user-guide/ai-and-intelligence/merlin-ai/merlin-ai-copywriter/merlin-ai-copywriter.md): Merlin AI Copywriter generates marketing content that matches your brand tone and style, enabling rapid testing of different messaging strategies. - [Generate Email Subject Line and Preview Text with Merlin AI](https://moengage.com/docs/user-guide/ai-and-intelligence/merlin-ai/merlin-ai-copywriter/generate-email-subject-line-and-preview-text-with-merlin-ai.md): Use Merlin AI to generate compelling email subject lines and preview text for your campaigns, starting from context prompts or your existing drafts. - [Generate Push Messages with Merlin AI](https://moengage.com/docs/user-guide/ai-and-intelligence/merlin-ai/merlin-ai-copywriter/generate-push-messages-with-merlin-ai.md): Create high-quality push notification messages with Merlin AI. Skip the manual research and let AI generate engaging content for your push campaigns. - [Generate In-app Messages with Merlin AI](https://moengage.com/docs/user-guide/ai-and-intelligence/merlin-ai/merlin-ai-copywriter/generate-in-app-messages-with-merlin-ai.md): Generate creative, context-specific in-app message copy with Merlin AI. Automate content creation while controlling language, tone, and style output. - [Generate On-site Messages with Merlin AI](https://moengage.com/docs/user-guide/ai-and-intelligence/merlin-ai/merlin-ai-copywriter/generate-on-site-messages-with-merlin-ai.md): Create compelling on-site message content using Merlin AI's generative capabilities. Speed up campaign creation while maintaining brand consistency. ##### Merlin AI Designer - [Merlin AI Designer](https://moengage.com/docs/user-guide/ai-and-intelligence/merlin-ai/merlin-ai-designer/merlin-ai-designer.md): Generate unique marketing banners in seconds from text descriptions with Merlin AI Designer. Includes brand guidelines support and prompt enhancer. - [Merlin AI Designer Inspiration Library](https://moengage.com/docs/user-guide/ai-and-intelligence/merlin-ai/merlin-ai-designer/merlin-ai-designer-inspiration-library.md): Browse example prompts and best practices for generating marketing visuals with Merlin AI Designer. Learn what makes an effective image description. ##### Merlin AI Jinja Generator - [Merlin AI Jinja Assistant](https://moengage.com/docs/user-guide/ai-and-intelligence/merlin-ai/merlin-ai-jinja-generator/merlin-ai-jinja-assistant.md): Simplify dynamic content creation with the Merlin AI Jinja Assistant. Describe your personalization logic in plain English to get working Jinja code. - [Inspiration Library for Merlin AI Jinja Assistant](https://moengage.com/docs/user-guide/ai-and-intelligence/merlin-ai/merlin-ai-jinja-generator/inspiration-library-for-merlin-ai-jinja-assistant.md): Explore examples and best practices for generating Jinja code from natural language queries with Merlin AI. Includes tips for structuring prompts. ##### Merlin AI In-App Template Generator - [Merlin AI In-App Template Generator](https://moengage.com/docs/user-guide/ai-and-intelligence/merlin-ai/merlin-ai-in-app-template-generator/merlin-ai-in-app-template-generator.md): Generate responsive, accessible in-app message templates from text prompts using Merlin AI, or edit existing HTML templates with Edit in Merlin. - [Merlin AI In-App Template Generator Use Cases](https://moengage.com/docs/user-guide/ai-and-intelligence/merlin-ai/merlin-ai-in-app-template-generator/in-app-template-use-cases.md): Use cases and sample prompts for the Merlin AI In-App Template Generator across retail, BFSI, entertainment, and travel. ##### Merlin AI Flows Assist - [Merlin AI Flows Assist](https://moengage.com/docs/user-guide/ai-and-intelligence/merlin-ai/merlin-ai-flows-assist.md): Turn natural-language marketing prompts into ready-to-deploy customer journeys with Merlin AI Flows Assist, built into the MoEngage canvas editor. - [Merlin AI Flows Assist Use Cases](https://moengage.com/docs/user-guide/ai-and-intelligence/merlin-ai/merlin-ai-flows-assist-use-cases.md): Ready-to-use flow prompts for Merlin AI Flows Assist across retail, BFSI, QSR, and travel, with goals, triggers, channels, and exit logic. #### A/B Testing ##### What is A/B or Multivariate Testing - [Overview](https://moengage.com/docs/user-guide/ai-and-intelligence/ab-testing/what-is-ab-or-multivariate-testing/overview.md): Explore A/B and multivariate testing concepts in MoEngage, including split testing methods, control groups, and statistical significance. - [Manual Multivariate Experiment](https://moengage.com/docs/user-guide/ai-and-intelligence/ab-testing/what-is-ab-or-multivariate-testing/manual-multivariate-experiment.md): Understand manual A/B testing in MoEngage, where you define fixed user distribution percentages across campaign message variations. - [Dynamic Multivariate Experiment](https://moengage.com/docs/user-guide/ai-and-intelligence/ab-testing/what-is-ab-or-multivariate-testing/dynamic-multivariate-experiment.md): Learn how MoEngage's dynamic A/B testing uses Bayesian methods and Merlin AI to automatically shift user traffic to winning variations. ##### Create Multivariate Testing - [Perform User Distribution Manually](https://moengage.com/docs/user-guide/ai-and-intelligence/ab-testing/create-multivariate-testing/perform-user-distribution-manually.md): Manually set user distribution percentages across A/B test variations in MoEngage campaigns to control how audiences receive each version. - [Perform User Distribution Dynamically using Merlin AI](https://moengage.com/docs/user-guide/ai-and-intelligence/ab-testing/create-multivariate-testing/perform-user-distribution-dynamically-using-merlin-ai.md): Use Merlin AI to dynamically distribute users across A/B test variations in MoEngage, optimizing for open rate, click rate, or both metrics. - [Edit Multivariate Experiment](https://moengage.com/docs/user-guide/ai-and-intelligence/ab-testing/create-multivariate-testing/edit-multivariate-experiment.md): Edit active A/B and multivariate experiments for push, email, in-app, and onsite message campaigns in MoEngage before or during delivery. ##### Analyze Multivariate Testing - [Analyze Multivariate Experiments](https://moengage.com/docs/user-guide/ai-and-intelligence/ab-testing/analyze-multivariate-testing/analyze-multivariate-experiments.md): Analyze A/B and multivariate experiment results across push, email, and in-app channels in MoEngage with variation performance comparisons. - [FAQs: Uplift, Multivariate Testing, Dynamic Multivariate Testing](https://moengage.com/docs/user-guide/ai-and-intelligence/ab-testing/analyze-multivariate-testing/faqs-uplift-multivariate-testing-dynamic-multivariate-testing.md): Find answers to common questions about static and dynamic multivariate testing, user distribution, uplift analysis, and Merlin AI in MoEngage. #### Predict ##### What are Predictions? - [Overview](https://moengage.com/docs/user-guide/ai-and-intelligence/predict/what-are-predictions/overview.md): Get started with MoEngage Predictions to forecast user actions like purchases, app uninstalls, and dormancy so you can take proactive marketing steps. - [Benefits](https://moengage.com/docs/user-guide/ai-and-intelligence/predict/what-are-predictions/benefits.md): Understand how MoEngage Predictions help improve customer retention, increase lifetime value, and drive conversions with propensity-based targeting. ##### Create - [Create Predictions](https://moengage.com/docs/user-guide/ai-and-intelligence/predict/create/create-predictions.md): Step-by-step guide to creating predictions in MoEngage, including custom prediction definitions, settings, and conversion criteria configuration. - [Manage Predictions](https://moengage.com/docs/user-guide/ai-and-intelligence/predict/create/manage-predictions.md): Manage your MoEngage predictions by reviewing instance details, checking propensity buckets, and creating targeted campaigns from prediction data. - [Filter Predictions](https://moengage.com/docs/user-guide/ai-and-intelligence/predict/create/filter-predictions.md): Browse and filter all your predictions on the MoEngage dashboard, review prediction quality scores, and archive predictions you no longer need. ##### Analyze - [Analyze Predictions](https://moengage.com/docs/user-guide/ai-and-intelligence/predict/analyze/analyze-predictions.md): Analyze prediction results in MoEngage using propensity distribution, decile buckets, and category breakdowns to sharpen your targeting strategy. #### Timing - [Best Time to Send](https://moengage.com/docs/user-guide/ai-and-intelligence/timing/best-time-to-send.md): Learn how Best Time to Send uses advanced data analysis to find the optimal delivery window for each user, improving campaign interaction rates. - [Daylight Saving Time in MoEngage](https://moengage.com/docs/user-guide/ai-and-intelligence/timing/daylight-saving-time-in-moengage.md): Understand how MoEngage automatically handles Daylight Saving Time adjustments so your campaigns always reach users at the intended local time. - [Trigger Delay Optimization](https://moengage.com/docs/user-guide/ai-and-intelligence/timing/trigger-delay-optimization.md): Optimize the delay between trigger events and push delivery in event-triggered campaigns using AI-driven timing instead of static delay settings. ### Decisioning #### Campaign Decisioning - [Campaign Decisioning Overview](https://moengage.com/docs/user-guide/decisioning/campaign-decisioning/introduction.md): Discover how MoEngage Campaign Decisioning shifts from rule-based delivery to AI-driven, real-time decisions that predict user conversion probability. - [Create a Campaign Decisioning Policy](https://moengage.com/docs/user-guide/decisioning/campaign-decisioning/create-a-campaign-decisioning-policy.md): Create a Campaign Decisioning Policy in MoEngage, including reward events, performance metrics, eligibility, send limits, and control groups. - [Create a Campaign with AI Campaign Decisioning](https://moengage.com/docs/user-guide/decisioning/campaign-decisioning/create-a-campaign-with-campaign-decisioning.md): Create a Push campaign managed by a Campaign Decisioning Policy and add message variations. - [Campaign Decisioning Policy Analytics](https://moengage.com/docs/user-guide/decisioning/campaign-decisioning/campaign-decisioning-policy-analytics.md): Evaluate how a Campaign Decisioning Policy performs by comparing the policy treatment group against the policy control group across reward, engagement, and custom metrics. ##### AI Campaign Decisioning (Powered by Aampe) - [Introduction](https://moengage.com/docs/user-guide/decisioning/campaign-decisioning/ai-campaign-decisioning/introduction.md): Learn how MoEngage AI Campaign Decisioning, powered by Aampe, selects the best Push message copy for each end user. - [How AI Campaign Decisioning Works](https://moengage.com/docs/user-guide/decisioning/campaign-decisioning/ai-campaign-decisioning/how-it-works.md): Understand how a Campaign Decisioning Policy selects the best message copy for each end user, and how guardrails control what is sent. - [Content Labels](https://moengage.com/docs/user-guide/decisioning/campaign-decisioning/ai-campaign-decisioning/content-labels.md): Set up the Content Labels taxonomy that MoEngage uses to auto-label your message variations for AI Campaign Decisioning. #### Offer Decisioning - [Overview](https://moengage.com/docs/user-guide/decisioning/offer-decisioning/overview.md): Get started with MoEngage Offerings and Decision Policy to deliver personalized, targeted promotions across mobile apps and websites at scale. ##### Offerings - [Create Offerings](https://moengage.com/docs/user-guide/decisioning/offer-decisioning/create-offerings.md): Create and manage targeted promotional offerings in MoEngage with user eligibility rules, scheduling, priority settings, and content configuration. - [Conversion and Attribution in Offerings](https://moengage.com/docs/user-guide/decisioning/offer-decisioning/conversion-and-attribution-in-offerings.md): Understand how conversion tracking and attribution work for MoEngage offerings, including view-through and click-through attribution models. - [Offering Analytics and Info](https://moengage.com/docs/user-guide/decisioning/offer-decisioning/offering-analytics-and-info.md): Access analytics and performance metrics for your MoEngage offerings, including delivery stats, engagement data, and detailed offering information. - [Offering Migration](https://moengage.com/docs/user-guide/decisioning/offer-decisioning/offering-migration.md): Move offerings between MoEngage workspaces within the same data cluster, or from a test to a production workspace. - [Create Offering Attribute](https://moengage.com/docs/user-guide/decisioning/offer-decisioning/create-offering-attribute.md) - [Managing Offering Attributes](https://moengage.com/docs/user-guide/decisioning/offer-decisioning/managing-offering-attribute.md) - [FAQs on Offerings](https://moengage.com/docs/user-guide/decisioning/offer-decisioning/faqs-on-offerings.md): Get answers to frequently asked questions about MoEngage offerings, including setup, eligibility rules, scheduling, and Merlin AI-powered features. ##### Decision Policy - [Create Decision Policy](https://moengage.com/docs/user-guide/decisioning/offer-decisioning/decision-policy.md): Learn how decision policies in MoEngage rank and select the most relevant offerings for users based on eligibility rules and ranking strategies. - [Simulate a Decision Policy](https://moengage.com/docs/user-guide/decisioning/offer-decisioning/simulate-decision-policy.md): Validate and test your decision policy logic in real time by simulating how offerings are ranked and selected for specific user profiles. - [FAQs on Decision Policy](https://moengage.com/docs/user-guide/decisioning/offer-decisioning/faqs-on-decision-policy.md): Find answers to common questions about MoEngage decision policies, including configuration, ranking strategies, and offering selection troubleshooting. - [Custom Formula Ranking Strategy](https://moengage.com/docs/user-guide/decisioning/offer-decisioning/custom-formula-ranking-strategy.md) ### Content - [Content Blocks](https://moengage.com/docs/user-guide/content/content-blocks/content-blocks.md): Reuse headers, footers, and CTAs across campaigns with MoEngage content blocks. Edit a block once and changes apply everywhere automatically. - [Templates](https://moengage.com/docs/user-guide/content/template/templates.md): Organize and manage reusable campaign templates for email, push, SMS, and other channels from a single hub in the MoEngage dashboard interface. #### Recommendations - [Fallback Items](https://moengage.com/docs/user-guide/content/recommendations/getting-started/fallback-items.md): Fill the empty slots in a MoEngage recommendation with popular items or another recommendation, so a recommendation never reaches a user blank. - [Test a Recommendation](https://moengage.com/docs/user-guide/content/recommendations/getting-started/test-a-recommendation.md): Preview what a real customer would see from a MoEngage recommendation, fine-tune its conditions live, and diagnose zero-result setups before you launch a campaign. ##### Getting started - [Overview](https://moengage.com/docs/user-guide/content/recommendations/getting-started/overview.md): Personalize product discovery with MoEngage Recommendations. Learn how the engine works, when to use Basic versus Advanced models, and how to choose the right one for your goal. - [Catalogs](https://moengage.com/docs/user-guide/content/recommendations/getting-started/catalogs.md): Set up an item catalog as the foundation for MoEngage recommendations. Import your products, services, or content along with their key attributes. - [Map User Actions Settings](https://moengage.com/docs/user-guide/content/recommendations/getting-started/map-user-actions-settings.md): Map your app events to standard MoEngage user actions so the recommendation engine can interpret behavior and deliver personalized suggestions. ##### Basic Recommendations - [Overview - Basic Recommendations](https://moengage.com/docs/user-guide/content/recommendations/basic-recommendations/overview-basic-recommendations.md): Basic recommendations apply rule-based filters on catalog attributes — ideal for promoting products by category, brand, price, or arrival recency. - [Item Attribute Model](https://moengage.com/docs/user-guide/content/recommendations/basic-recommendations/item-attribute-model.md): Create rule-based product recommendations using catalog attribute filters in MoEngage — promote new arrivals, specific brands, or seasonal items. - [User Actions Model](https://moengage.com/docs/user-guide/content/recommendations/basic-recommendations/user-actions-model.md): Generate personalized recommendations from user actions like cart abandonment, wishlist saves, and product views to re-engage high-intent shoppers. - [Catalog Alerts](https://moengage.com/docs/user-guide/content/recommendations/basic-recommendations/catalog-alerts.md): Trigger timely, personalized campaigns when catalog prices or stock change. Send price-drop, back-in-stock, and selling-fast alerts based on each user's recent activity. - [Manage Recommendations](https://moengage.com/docs/user-guide/content/recommendations/basic-recommendations/manage-basic-recommendations.md): Edit, archive, or restore basic recommendations from the MoEngage listing page. Update configurations and monitor recommendation statuses easily. ##### Advanced Recommendations - [Overview - Advanced Recommendations](https://moengage.com/docs/user-guide/content/recommendations/advanced-recommendations/overview-advanced-recommendations.md): Advanced MoEngage recommendations use machine learning and neural networks to deliver dynamic, personalized suggestions that adapt in real time. - [Algorithmic Explanation - Advanced Recommendations](https://moengage.com/docs/user-guide/content/recommendations/advanced-recommendations/algorithmic-explanation-advanced-recommendations.md): Explore the ML algorithms behind MoEngage advanced recommendations, including HRNN, collaborative filtering, and user behavior pattern analysis. - [Creating Advanced Recommendations](https://moengage.com/docs/user-guide/content/recommendations/advanced-recommendations/creating-advanced-recommendations.md): Create an advanced ML-powered recommendation in MoEngage: choose a model, pick a catalog, set filters, and configure business rules step by step. - [Trending Items](https://moengage.com/docs/user-guide/content/recommendations/advanced-recommendations/category-trending-items.md): Create recommendations that surface trending items within a specific catalog attribute, such as category or location, using aggregated user interaction data. ##### Personalize campaign with recommendations - [Using Recommendations in Email](https://moengage.com/docs/user-guide/content/recommendations/personalize-campaign-with-recommendations/using-recommendations-in-email.md): Add personalized product recommendations to MoEngage email campaigns using Jinja templates to boost subscriber engagement and drive conversions. - [Using Recommendations in Push](https://moengage.com/docs/user-guide/content/recommendations/personalize-campaign-with-recommendations/using-recommendations-in-push.md): Deliver personalized product recommendations through MoEngage push notifications using Jinja templating for dynamic, context-aware message content. - [Using Recommendations in WhatsApp](https://moengage.com/docs/user-guide/content/recommendations/personalize-campaign-with-recommendations/using-recommendations-in-whatsapp.md): Add personalized product recommendations to MoEngage WhatsApp campaigns using approved templates and Jinja to send relevant products to each user. - [Using Recommendations in SMS](https://moengage.com/docs/user-guide/content/recommendations/personalize-campaign-with-recommendations/using-recommendations-in-sms.md): Add personalized product recommendations to MoEngage SMS campaigns using Jinja to send each user a relevant product name and link. - [Using Recommendations in MMS](https://moengage.com/docs/user-guide/content/recommendations/personalize-campaign-with-recommendations/using-recommendations-in-mms.md): Add personalized product recommendations to MoEngage MMS campaigns using Jinja to send each user a relevant product name and link. - [Using Recommendations in RCS](https://moengage.com/docs/user-guide/content/recommendations/personalize-campaign-with-recommendations/using-recommendations-in-rcs.md): Add personalized product recommendations to MoEngage RCS campaigns using Jinja to send each user a relevant product with rich media. - [Using Recommendations in In-App](https://moengage.com/docs/user-guide/content/recommendations/personalize-campaign-with-recommendations/using-recommendations-in-in-app.md): Add personalized product recommendations to MoEngage in-app campaigns using Jinja to show each user a relevant product from your catalog. - [Using Recommendations in Cards](https://moengage.com/docs/user-guide/content/recommendations/personalize-campaign-with-recommendations/using-recommendations-in-cards.md): Add personalized product recommendations to MoEngage card campaigns using Jinja to show each user a relevant product from your catalog. - [Using Recommendations in Web Personalization](https://moengage.com/docs/user-guide/content/recommendations/personalize-campaign-with-recommendations/using-recommendations-in-web-personalization.md): Show personalized product recommendations on your website using a MoEngage Web Personalization experience and the Product grid widget. - [Using Recommendations in Connectors](https://moengage.com/docs/user-guide/content/recommendations/personalize-campaign-with-recommendations/using-recommendations-in-connectors.md): Add personalized product recommendations to MoEngage Connector campaigns using Jinja to send each user's recommended items to a third-party API. - [Using Recommendations in On-site Messaging](https://moengage.com/docs/user-guide/content/recommendations/personalize-campaign-with-recommendations/using-recommendations-in-on-site-messaging.md): Display product recommendations in on-site messages at key moments like exit intent or page visits to boost conversions within the user journey. #### Landing Pages ##### Getting Started with Landing Pages - [Overview](https://moengage.com/docs/user-guide/content/landing-pages/getting-started-with-landing-pages/overview.md): Landing pages focus visitors on a single conversion goal for better results than generic web pages. Learn why and how to build them in MoEngage. ##### Create - [Create a Landing Page](https://moengage.com/docs/user-guide/content/landing-pages/create/create-a-landing-page.md): Step-by-step guide to creating a landing page in MoEngage — define the page name and tags, design your content, then publish it for campaigns. - [Landing Page Templates](https://moengage.com/docs/user-guide/content/landing-pages/create/landing-page-templates.md): Browse pre-designed MoEngage landing page templates for lead capture, promotions, and events. Start with a polished design instead of a blank page. - [Landing Page Editor](https://moengage.com/docs/user-guide/content/landing-pages/create/landing-page-editor.md): Use the MoEngage landing page editor to add text, images, buttons, forms, and layout elements with an intuitive drag-and-drop canvas interface. - [HTML Landing Page Editor](https://moengage.com/docs/user-guide/content/landing-pages/create/html-landing-page-editor.md): Use the MoEngage HTML landing page editor to import, paste, or upload your own HTML—including an HTML ZIP with assets—and build a landing page. - [Personalize a Landing Page](https://moengage.com/docs/user-guide/content/landing-pages/create/personalize-a-landing-page.md): Personalize MoEngage landing pages with user attributes, events, product sets, and content APIs by typing @ references inside the page editor. ##### Analyze - [Analyze Landing Pages](https://moengage.com/docs/user-guide/content/landing-pages/analyze/analyze-landing-pages.md): Monitor landing page performance with metrics like visits, form submissions, and click rates in MoEngage. Identify what to optimize for results. ##### FAQs - [How to Create a Menu Element](https://moengage.com/docs/user-guide/content/landing-pages/faqs/how-to-create-a-menu-element.md): Add navigation menus to your MoEngage landing page using row, column, and text elements with clickable URLs. Includes step-by-step instructions. #### Coupons - [Overview](https://moengage.com/docs/user-guide/content/coupons/overview.md): Single-use coupon codes drive engagement, sales, and retention. Learn how MoEngage simplifies coupon creation, allocation, and targeted distribution. - [Add Coupons to MoEngage](https://moengage.com/docs/user-guide/content/coupons/add-coupons-to-moengage.md): Create and manage single-use coupon lists in MoEngage for your campaigns and flows. Upload coupon codes via CSV or add them through the dashboard. - [Use a Coupon List in a Campaign](https://moengage.com/docs/user-guide/content/coupons/use-a-coupon-list-in-a-campaign.md): Distribute unique single-use coupons through email, push, and other MoEngage campaigns. Add Jinja coupon references so each user gets a unique code. ### MoEngage Go: The MoEngage Mobile App - [MoEngage Go: Overview](https://moengage.com/docs/user-guide/moengage-go/moengage-go-overview.md): Monitor campaign performance, manage running campaigns, approve requests, and respond to critical alerts from the MoEngage mobile app. - [MoEngage Go: Install and Sign-in](https://moengage.com/docs/user-guide/moengage-go/moengage-go-install-and-signin.md): What you need before you start, how to install the MoEngage mobile app, and how to sign in for the first time. - [MoEngage Go: Monitor and Manage Campaigns](https://moengage.com/docs/user-guide/moengage-go/moengage-go-monitor-and-manage-campaigns.md): Use the Campaigns screen in the MoEngage mobile app (MoEngage Go) to manage your workspace, find campaigns, monitor performance, and act on campaigns. ### Contact Support - [Raise a Support Ticket from the MoEngage Login Page](https://moengage.com/docs/user-guide/contact-support/raise-a-support-ticket-from-the-moengage-login-page.md): Step-by-step guide to raising a MoEngage support ticket directly from the login page for issues with passwords, SSO, Google Sign-In, or 2FA. - [Deprecation of Email Support](https://moengage.com/docs/user-guide/contact-support/deprecation-of-email-support.md): MoEngage is transitioning from email support to a web portal ticketing system. Learn about the change and how to submit support tickets going forward. - [Raise a Support Ticket Through MoEngage Dashboard](https://moengage.com/docs/user-guide/contact-support/raise-a-support-ticket-through-moengage-dashboard.md): Learn how to raise a support ticket through the MoEngage dashboard by navigating to the Need Help option and filling out the request form. - [Support Issue Types and Priority](https://moengage.com/docs/user-guide/contact-support/support-issue-types-and-priority.md): Understand how MoEngage prioritizes support tickets by issue type and pricing plan tier, with links to help center resources and SDK FAQs. - [How Can I See My Support Tickets?](https://moengage.com/docs/user-guide/contact-support/how-can-i-see-my-support-tickets.md): Track and manage your MoEngage support tickets using the auto-generated email thread or the My Activities page on the support web portal. - [Suggest a Feature](https://moengage.com/docs/user-guide/contact-support/suggest-a-feature.md): Submit feature requests directly from the MoEngage dashboard. Share your ideas with the product team and track the status of your suggestions over time. #### AIRA (Support Bot) - [AIRA Overview](https://moengage.com/docs/user-guide/contact-support/aira-support-bot/aira-overview.md): Meet AIRA, MoEngage's AI-powered support bot that resolves queries using a knowledge base, handles troubleshooting, and creates support tickets. ##### Automation Support - [How To Set Up Your Email Domain?](https://moengage.com/docs/user-guide/contact-support/aira-support-bot/automation-support/how-to-set-up-your-email-domain.md): Set up your email domain on MoEngage quickly by raising a request through the AIRA bot. Includes steps for promotional and triggered email setup. - [How To Verify Your Email Using AIRA?](https://moengage.com/docs/user-guide/contact-support/aira-support-bot/automation-support/how-to-verify-your-email-using-aira.md): Verify your email address on MoEngage instantly using the AIRA bot. Follow these quick steps to trigger the verification process from your dashboard.