Introduction
Appsflyer is a mobile marketing analytics and attribution platform that helps you analyze and optimize your apps through marketing analytics, mobile attribution, and deep linking.MoEngage × Appsflyer
MoEngage and AppsFlyer integration allows you to better understand how to optimize and build more holistic campaigns by leveraging mobile install attribution data from AppsFlyer. The Integration empowers you to send install tracking data from Appsflyer to MoEngageIntegration Prerequisites
- Ensure you have access to your Appsflyer account.
- The Data API ID and Data API Key are available at Settings -> Account -> APIs . The Data API ID is the same as the Workspace ID. The Data API Key is available in the same screen in the API Keys -> Data section.
- MoEngage data center - Select one of the following depending upon the MoEngage Data Center you have signed up with. You can refer to this article for more details on identifying your MoEngage data center.
Step 1: Ensure you have set up the MoEngage SDK correctly
- AppsFlyer maps the acquisition data using a user’s GAID or Advertising Identifier.
- GAID or Advertising Identifier should be passed on to MoEngage via the MoEngage SDK integrated into your mobile & web apps.
- When a new user is created on MoEngage via SDK, we expect to receive the GAID & Advertising Identifier along with it. These IDs are stored as standard attributes in the user profile.
- Read more about how to set up Device ID tracking for iOS, and Android.
Step 2: Get MoEngage attribution tracking app key
- Navigate to Settings -> Analytics and Data -> Acquisition tracking in the MoEngage Dashboard.
- Turn on Acquisition Tracking , and select Appsflyer from the dropdown. This will generate an App Key.
- Click Save.
- Copy the App Key. This is required for configuring MoEngage on Appsflyer.
Step 3: Configure Settings on AppsFlyer Dashboard
Go to the AppsFlyer Dashboard of your app and click on Integrated Partners on the left bar.
- Fill in the Workspace ID, App Key and data center on the Appsflyer dashboard to establish a connection between Appsflyer and MoEngage:
Field Description Workspace ID The Workspace ID of your MoEngage account is available at Settings > Account > APIs > Workspace ID. Data API ID The Data API ID and the Workspace ID of your MoEngage account are the same. Data API Key The Data API key of your MoEngage account is available at Settings > App Settings > APIs > API Keys > Data. Data Center Name Specify the MoEngage data center that you have signed up with. Check your MoEngage URL: https://dashboard-OX.moengage.com. Based on your MoEngage data center region, set the correct input in the data center name on the AppsFlyer dashboard. Know more. This value is case-sensitive. Accepted values:DC-01DC-02DC-03DC-04DC-06
- Sending Option: Select All media sources, including organic to synchronize data with MoEngage. If you select Off, no data will be synchronized.
- Click Save Integration.
Third-party Acquisition Data from partners is calculated every two hours and aggregated data on the Acquisition dashboard is refreshed every six hours.
How to use the Acquisition Data in MoEngage
After MoEngage starts receiving data from Appsflyer, you can leverage this data in the following ways:User Attributes
We track two User Attributes - “Campaign Name” and “Publisher Name”. These attributes can be used in your campaigns, segmentation, and analytics. The Publisher Name and Campaign Name of Install give you an added insight into the persona of the user and you can leverage this data to enhance your onboarding campaigns, and user funnels and in general, personalize your marketing automation activities on MoEngage. The next sections list a few popular use cases on how you can leverage this data in MoEngage.
Analyze the performance of different publishers
Appsflyer Integration can help in analyzing the effectiveness of your app install campaigns and sources in MoEngage. With the help of the data you are already tracking in MoEngage like user events, conversion goals, and uninstalls, you can compare the performance of different app install campaigns you are running and also analyze the relative performance of installs from different publishers to optimize your marketing spends.
Analyze the performance of different campaigns
After the integration is complete, you can also see your acquisition data analysis on the acquisition dashboard by navigating from the dashboard sidebar: Analyze -> Acquisitions
If you are using MoEngage Analytics, you can also leverage the Publisher Name and Campaign Name information of Installs to analyze your user funnels.
Enhanced Onboarding Campaigns
You can use the Publisher Name and Campaign Name of install, which are present as user properties in MoEngage, to create Segments and accordingly personalize the push notifications, In-App messages, emails, and SMS that you are sending them via MoEngage. Install attribution data gives you an insight into how the users could progress further in their lifecycle right when they install the app. This is a very useful piece of information and can help you to enhance the performance of your onboarding campaigns by improving retention, reducing the time to first conversion, and also helping drive a higher LTV per user.| Publisher Category | Use-case |
|---|---|
| Publishers where average sessions per user are low | Send push notifications periodically to increase the average no. of sessions per user, right from the time the users install the app. |
| Publishers where average LTV is high | These are your potential premium users and you could implement a campaigns strategy to nurture them into your segment for premium users. |
| Publishers where the uninstall rate is high | You could identify these users who have a higher propensity to churn immediately after they install the app and incentivize such users to make a first purchase which can, in turn, reduce your churn rate. |