> ## Documentation Index > Fetch the complete documentation index at: https://moengage.com/docs/llms.txt > Use this file to discover all available pages before exploring further. # Trackier ## Introduction [Trackier](https://trackier.com/) provides advertisers with an easy-to-use performance marketing platform to create, optimize, and track their marketing campaigns in real time. ## MoEngage × Trackier The MoEngage and Trackier integration allows you to import paid install attribution data from Trackier into MoEngage to use intelligently within your campaigns. ## Integration **Prerequisites** * Ensure you have an active Trackier account. * Ensure you have access to the **Settings** section on your MoEngage dashboard. Follow these setup instructions to turn on the Trackier integration and send callbacks to MoEngage. ### Step 1: Get the MoEngage attribution tracking app key Perform the following steps to get the MoEngage attribution key: 1. Navigate to **Settings** > **Analytics** > **Acquisition tracking** in the MoEngage Dashboard. 2. Turn on **Acquisition Tracking**, and select **Trackier** from the dropdown. This generates an **App Key**. Acquisition Tracking settings with Trackier selected and App Key generated 3. Click **Save**. 4. Copy the **App Key**. You will need it to configure MoEngage on Trackier. ## How to use the acquisition data in MoEngage After MoEngage starts receiving data from Trackier, you can leverage this data in the following ways. ### User attributes MoEngage tracks two user attributes: **Campaign Name** and **Publisher Name**. You can use these attributes in your campaigns, segmentation, and analytics. The Publisher Name and Campaign Name of install give you added insight into the persona of the user. You can leverage this data to enhance your onboarding campaigns and user funnels, and to personalize your marketing automation activities on MoEngage. The next sections list a few popular use cases for leveraging this data. Campaign Name and Publisher Name user attributes in MoEngage ### Analyze the performance of different publishers Trackier Integration can help analyze the effectiveness of your app install campaigns and sources in MoEngage. With the help of the data you are already tracking in MoEngage, like user events, conversion goals, and uninstalls, you can compare the performance of different app install campaigns you are running and also analyze the relative performance of installs from different publishers to optimize your marketing spends. To analyze this data, view the [MoEngage acquisition dashboard](https://app.moengage.com/v3/#/acquisition). Acquisition analysis dashboard grouped by publisher If you use MoEngage Analytics, you can also leverage the Publisher Name and Campaign Name information of installs to analyze your user funnels. ### Analyze the performance of different campaigns After the integration is enabled, you can also view your acquisition data analysis on the acquisition dashboard by navigating to **Analyze** > **Acquisitions** in the dashboard sidebar. Acquisition analytics dashboard grouped by campaign ### Enhanced onboarding campaigns You can use the Publisher Name and Campaign Name of install—available as user properties in MoEngage—to create segments and personalize the push notifications, in-app messages, emails, and SMS that you send through MoEngage. Install attribution data gives you an insight into how users could progress in their lifecycle right when they install the app. This is a very useful piece of information and can help you enhance the performance of your onboarding campaigns by improving retention, reducing the time to first conversion, and driving a higher LTV per user. | Publisher category | Use case | | -------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------- | | Publishers where average sessions per user are low | Send push notifications periodically to increase the average number of sessions per user, right from the time users install the app. | | Publishers where average LTV is high | These are your potential premium users. Implement a campaign strategy to nurture them into your premium-user segment. | | Publishers where the uninstall rate is high | Identify users with a higher propensity to churn immediately after install, and incentivize them to make a first purchase—which can reduce your churn rate. | ## Frequently Asked Questions According to Facebook data sharing policies, install data from Facebook can only be viewed in Trackier and not sent to other platforms. These appear as **Organic Installs** in MoEngage. You can alternatively use the MoEngage APIs to send Facebook install data to MoEngage separately.