> ## Documentation Index
> Fetch the complete documentation index at: https://moengage.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.
# Movable Ink
> Use Movable Ink's Intelligent Creative features — including countdown timers, polling, and scratch-off — inside MoEngage push, in-app, email, RCS, and WhatsApp campaigns.
## Introduction
[Movable Ink](https://movableink.com/) is a cloud-based software platform that gives digital marketers a way to create compelling, unique visual experiences. The Movable Ink platform provides customization options that you can drop into your campaigns.
## Scope
Expand MoEngage's creative capabilities by leveraging Movable Ink's Intelligent Creative features — polling, countdown timers, scratch-off, and more. The Movable Ink and MoEngage integration powers a more well-rounded approach to dynamic, data-driven messages, providing users with real-time elements about the things that matter.
| Movable Ink capability | Feature | Push | In-apps | Emails | WhatsApp | RCS | Notes |
| --------------------------- | -------------------- | :--: | :-----: | :----: | :------: | :-: | ----------------------------------------------------------------------------------------------------- |
| Creative Optimizer | Display A/B Contents | ✗ | ✔ | ✔ | ✔ | ✔ | |
| | Optimize | ✗ | ✔\* | ✗ | ✗ | ✗ | \*Must use Branch's deeplinking solution |
| Targeting Rules | Date | ✔\* | ✔ | ✔ | ✔ | ✔ | \*Supported but not recommended because push notifications are cached upon receipt and do not refresh |
| | Day of Week | ✔\* | ✔ | ✔ | ✔ | ✔ | \*Supported but not recommended because push notifications are cached upon receipt and do not refresh |
| | Time of Day | ✔\* | ✔ | ✔ | ✔ | ✔ | \*Supported but not recommended because push notifications are cached upon receipt and do not refresh |
| Deep linking within the app | | ✔\* | ✔\* | ✔ | | | \*Must use Branch's deep linking solution |
| Apps | Countdown Timer | ✔\* | ✔ | ✔ | | | \*Supported but not recommended because push notifications are cached upon receipt and do not refresh |
| | Polling | ✗ | ✔\* | ✔ | | | \*After voting, will leave the app to be a mobile landing page |
| | Scratch Off | ✔\* | ✔\* | ✔ | ✔\* | ✔\* | \*On click, will leave the app for the Scratch Off experience |
| | Video | ✔\* | ✔\* | ✔ | ✔ | ✔ | \*Animated GIFs supported only for iOS |
## Benefits and use cases
The Movable Ink and MoEngage integration helps you level up your messaging strategy:
1. Automatically create personalized content for every customer at the moment of engagement. For example:
* Use the Countdown Timer feature to notify users when a big sale is approaching (Black Friday, Valentine's Day, holiday deals, and so on).
* Use the Scratch Off feature as a fun, interactive way to distribute promo codes.
* Build creative for rich push notifications with real-time data from APIs, the web, CSV, CRM sources, and more.
2. Easily access your data to create unique and innovative content that resonates with your customers.
3. Target and generate relevant content using real-time data from customer profile, inventory, location, and more.
## Integration
**Prerequisites**
* Login credentials for your Movable Ink account.
MoEngage supports including Movable Ink content in emails, push notifications, and in-app campaigns. First create the campaign content in Movable Ink, get the image source URL, and then reference the URL in your MoEngage campaigns.
### Step 1: Create a data source for Movable Ink
Create a data source — it can be a CSV, website import, or API integration. Read more about data sources in [Movable Ink's documentation](https://support.movableink.com/hc/en-us).
### Step 2: Create a campaign on the Movable Ink platform
From the Movable Ink home screen, create a campaign. You can choose from email-from-HTML, email-from-image, or a block that can be used in any channel — including push, in-app, and Content Cards (suggested). We also recommend reviewing the various content options available through blocks.
Movable Ink has an easy editor for dragging and dropping elements such as text and images. If you have populated your data source, you can dynamically generate an image using the data properties. You can also create fallbacks for users who do not match the personalization criteria.
Before you finish, preview the dynamic images and test the query parameters to see what the images will look like. Once complete, Movable Ink generates a dynamic URL that you can use in MoEngage.
For more information, see the [Movable Ink documentation](https://support.movableink.com/hc/en-us).
### Step 3: Obtain the Movable Ink content URL
To include Movable Ink content in MoEngage campaigns, locate the source URL Movable Ink provides:
1. Go to the **Finish & Export** tab to export your creative tag.
2. Copy the image URL (`img src`) from the creative tag.
### Step 4: Use the Movable Ink URL in MoEngage campaigns
To include the Movable Ink image URL in your MoEngage campaign, on step 2 of campaign creation:
#### Push campaigns
Paste the URL into the **Image URL** or **Rich Landing URL** field, depending on your use case.
Paste the URL into the **Image URL** or **Rich Landing URL** field, depending on your use case.
Paste the URL into the **Image URL** field.
#### In-app campaigns
Insert the Movable Ink URL into your in-app image URL field.
#### Email campaigns
Insert the Movable Ink personalized URL into your email content via the code editor.
#### RCS campaigns
Paste the URL into the **Image URL** field.
#### WhatsApp campaigns
Paste the URL into the **Image URL** field.
