> ## Documentation Index
> Fetch the complete documentation index at: https://moengage.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.
# How to Increase the Adoption of a Feature Using the Drag & Drop Editor
# Introduction
Pop-up campaigns can significantly increase user engagement and promote the adoption of new features within an app. To make users aware of valuable features, you can create a pop-up using the drag-and-drop in-app editor in MoEngage. This is a simple and effective method of informing users and prompting them to take action.
In this article, we will create a pop-up campaign to promote a new *Collaborative Workspace* feature in a productivity app. This feature allows users to share their workspace with team members, fostering real-time collaboration. The pop-up will highlight the benefits of this feature, encouraging users to explore and adopt it.
# Expected Result
Users will see a pop-up highlighting the specific feature's benefits, which will increase their awareness and usage of the feature.
Integration of the MoEngage Android SDK or iOS SDK with your app. For more information, refer to the [Developer Guide](/developer-guide/introduction).
# Create an In-App Campaign
In this section, let us create a pop-up campaign to promote a new "Collaborative Workspace" feature in a productivity app.
## Step 1: Target users
1. Navigate to the sidebar on the left and click **Engage** > **Campaigns** and click **+ Create campaign**, or click **+ Create new**> **Campaign**.
2. Under **Inbound**, click **In-app**. You are taken to the first step, "Target users," of defining your campaign.
3. Enter the following details:
* **Campaign name**: Enter a name for the campaign. For example, "New feature campaign."
* **Campaign tags**: Select the relevant campaign tags.
4. In the **Target Platforms** section, select **iOS**.
5. In the **Trigger Criteria** section, select **On app open**.
6. In the **Select trigger time** section, select **Immediately** to send the message.
7. In the **Target audience** section, select **Filter users by** to specifically target only those users who have not yet adopted the "Collaborative Workspace" feature and exclude users who have recently dismissed similar pop-ups or who have already adopted the feature.
8. Click **Next** to move to the second step, "Content," where you can define the content that will go into your campaign.
## Step 2: Content
MoEngage In-App campaign offers a variety of templates for all your use cases. It also provides the option to start from scratch.
1. Select the drag-and-drop editor option to design the in-app message. Select the **Start with a blank canvas**action to design your pop-up message template. For this use case, we will edit the **Drag and drop - Fintech 1** template.
2. Design your pop-up message by performing the following steps:
* **Add a Title:** "Discover Our New Collaborative Workspace!"
* Style: Use a bold and attractive font to grab attention.
* **Include a Description:** Provide a brief overview of what the feature does and how it benefits the user.
* **Text**: "Our new Collaborative Workspace helps you share your projects with team members and collaborate in real-time. Try it now and enhance your productivity!"
* **Style**: Ensure the text is concise and easy to read.
* **Add Visual Elements:** Replace existing images with relevant images, icons, or GIFs that visually explain the feature.
* **Example**: Use an image of a shared workspace with multiple user avatars indicating collaboration.
* **Include a Call-to-Action (CTA) Button:** "Try Now"
* **Link**: Direct the button to the "Projects" section of the app where the feature can be accessed or to a tutorial. To add navigation, click **+ Add new attribute** and select **Search Attributes** as shown below:
* Select action as navigation and select the screen that you want the user to navigate to after clicking the button.
* **Style**: Make the button stand out with a vibrant color and clear font.\\
3. Click **Next** to move to the third step, "Schedule and goals," where you can define your campaign's schedule and goals.
## Step 3: Schedule and goals
Here, you can select the campaign schedule, add the conversion goal, choose the campaign's priority, and define custom delivery controls.
1. In the **Send campaign** section, define when you want to start and end your In-app campaign with the frequency and limits.
2. In the **Conversion Goals** section, add conversion goals that you would like to track.
3. In the **Campaign priority** section, assign a priority to this campaign. Assigning a priority helps you decide which In-App message to show to a user when they are eligible for more than one message at a specific time. For example, selecting **Critical** ensures that the users will always see this even when there are other campaigns for which they are eligible.
4. In the **Delivery Controls** section, define the controls based on your requirements. For more information, refer to [Create In-App Campaign](/user-guide/campaigns-and-channels/in-app-message/create/create-in-app-campaign).
5. Click **Publish**.
# Conclusion
In this use case, we created a pop-up campaign to promote a productivity app's new "Collaborative Workspace" feature. By implementing this feature adoption pop-up using the drag-and-drop in-app editor, users are informed about the benefits of a specific feature and are encouraged to try it out.
This automated campaign will help increase feature adoption and enhance overall user engagement and experience.
Now that we have published the campaign, we can keep track of our CTR and conversions (if defined) to understand how well our campaign is performing. For more information, refer to [In-App Campaign Analytics](/user-guide/campaigns-and-channels/in-app-message/analyze/analyze-in-app-campaigns).
You are taken to the first step, "Target users," of defining your campaign.
3. Enter the following details:
* **Campaign name**: Enter a name for the campaign. For example, "New feature campaign."
* **Campaign tags**: Select the relevant campaign tags.
4. In the **Target Platforms** section, select **iOS**.
5. In the **Trigger Criteria** section, select **On app open**. 
6. In the **Select trigger time** section, select **Immediately** to send the message.
7. In the **Target audience** section, select **Filter users by** to specifically target only those users who have not yet adopted the "Collaborative Workspace" feature and exclude users who have recently dismissed similar pop-ups or who have already adopted the feature.
8. Click **Next** to move to the second step, "Content," where you can define the content that will go into your campaign.
## Step 2: Content
MoEngage In-App campaign offers a variety of templates for all your use cases. It also provides the option to start from scratch.
1. Select the drag-and-drop editor option to design the in-app message. Select the **Start with a blank canvas**action to design your pop-up message template. For this use case, we will edit the **Drag and drop - Fintech 1** template. 
2. Design your pop-up message by performing the following steps:
* **Add a Title:** "Discover Our New Collaborative Workspace!"
* Style: Use a bold and attractive font to grab attention.
* **Include a Description:** Provide a brief overview of what the feature does and how it benefits the user.
* **Text**: "Our new Collaborative Workspace helps you share your projects with team members and collaborate in real-time. Try it now and enhance your productivity!"
* **Style**: Ensure the text is concise and easy to read.
* **Add Visual Elements:** Replace existing images with relevant images, icons, or GIFs that visually explain the feature.
* **Example**: Use an image of a shared workspace with multiple user avatars indicating collaboration.
* **Include a Call-to-Action (CTA) Button:** "Try Now"
* **Link**: Direct the button to the "Projects" section of the app where the feature can be accessed or to a tutorial. To add navigation, click **+ Add new attribute** and select **Search Attributes** as shown below: 
* Select action as navigation and select the screen that you want the user to navigate to after clicking the button. 
* **Style**: Make the button stand out with a vibrant color and clear font.\\
3. Click **Next** to move to the third step, "Schedule and goals," where you can define your campaign's schedule and goals.
## Step 3: Schedule and goals
Here, you can select the campaign schedule, add the conversion goal, choose the campaign's priority, and define custom delivery controls.
1. In the **Send campaign** section, define when you want to start and end your In-app campaign with the frequency and limits.
2. In the **Conversion Goals** section, add conversion goals that you would like to track.
3. In the **Campaign priority** section, assign a priority to this campaign. Assigning a priority helps you decide which In-App message to show to a user when they are eligible for more than one message at a specific time. For example, selecting **Critical** ensures that the users will always see this even when there are other campaigns for which they are eligible.
4. In the **Delivery Controls** section, define the controls based on your requirements. For more information, refer to [Create In-App Campaign](/user-guide/campaigns-and-channels/in-app-message/create/create-in-app-campaign). 
5. Click **Publish**.
# Conclusion
In this use case, we created a pop-up campaign to promote a productivity app's new "Collaborative Workspace" feature. By implementing this feature adoption pop-up using the drag-and-drop in-app editor, users are informed about the benefits of a specific feature and are encouraged to try it out.
This automated campaign will help increase feature adoption and enhance overall user engagement and experience.
Now that we have published the campaign, we can keep track of our CTR and conversions (if defined) to understand how well our campaign is performing. For more information, refer to [In-App Campaign Analytics](/user-guide/campaigns-and-channels/in-app-message/analyze/analyze-in-app-campaigns).