> ## Documentation Index
> Fetch the complete documentation index at: https://moengage.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Merlin AI In-App Template Generator Use Cases

> Use cases and sample prompts for the Merlin AI In-App Template Generator across retail, BFSI, entertainment, and travel.

This page provides ready-to-use prompt examples for the [Merlin AI In-App Template Generator](/user-guide/ai-and-intelligence/merlin-ai/merlin-ai-in-app-template-generator/merlin-ai-in-app-template-generator), grouped by industry. Use them as a starting point and edit the details (brand colors, copy, offers) to match your campaign.

For prompt-writing guidance, see the [Prompt Guidelines](/user-guide/ai-and-intelligence/merlin-ai/merlin-ai-in-app-template-generator/merlin-ai-in-app-template-generator#prompt-guidelines) section on the main page.

## Retail and E-commerce

Retail and e-commerce teams typically use in-app messages to drive conversions, capture leads, and announce time-limited offers. Common use cases include:

* **First-purchase discount pop-up:** Welcome new app users with a coupon to drive their first transaction.
* **Cart abandonment nudge:** Remind shoppers about items left in their cart with a discount or free-shipping incentive.
* **Flash sale countdown:** Highlight a limited-time sale with a live countdown timer.
* **Spin-the-wheel reward:** Gamify discount distribution to increase engagement and email capture.
* **Loyalty tier upgrade:** Notify customers when they unlock a new tier or reward.

### Example Prompt: First-purchase Discount

<Info>
  **Type:** Nudge

  **Use Case:** First-purchase conversion

  **Core Component:** Centered pop-up with a 15% off coupon code (`WELCOME15`), a "Copy code" button, and a "Shop now" CTA.

  **Other Components:**

  * Dismiss button (X) in top-right corner.
  * Headline: "Welcome! Here's 15% off your first order."
  * Subtext: "Use the code at checkout. Valid for 7 days."

  **Theme:** Clean white background with brand accent color `#E63946`.

  **CTA:** Shop now (links to home screen).
</Info>

### Example Prompt: Flash Sale Countdown

<Info>
  **Type:** Full-screen

  **Use Case:** Promotional

  **Core Component:** Countdown timer (HH:MM:SS) ending at midnight.

  **Other Components:**

  * Dismiss button (X) in top-right corner.
  * Headline: "Flash sale ends tonight."
  * Subtext: "Up to 50% off across electronics."
  * Hero banner placeholder.

  **Theme:** High-contrast dark background with yellow accent `#FFD60A`.

  **CTA:** Shop the sale.
</Info>

## Finance, Tech, and Insurance (BFSI)

Finance, tech, and insurance apps tend to focus on onboarding completion, feature discovery, and trust-building. Common use cases include:

* **KYC completion reminder:** Nudge users who started but didn't finish account verification.
* **Feature announcement:** Introduce a new product (for example, mutual funds, credit card, or insurance plan).
* **Cross-sell offer:** Recommend a complementary product to existing customers (for example, a credit card to a savings account holder).
* **NPS or feedback survey:** Capture sentiment after a key action like a successful transaction or claim filing.
* **Security advisory:** Inform users about a new security feature or required action.

### Example Prompt: KYC Completion Nudge

<Info>
  **Type:** Bottom sheet

  **Use Case:** Onboarding completion

  **Core Component:** Two-step progress indicator showing the user is 50% complete.

  **Other Components:**

  * Dismiss button (X) in top-right corner.
  * Headline: "Finish setting up your account."
  * Subtext: "Complete KYC in under 2 minutes to unlock full access."

  **Theme:** Professional navy and white with accent color `#0A66C2`.

  **CTA:** Complete KYC.
</Info>

### Example Prompt: Cross-sell Card Offer

<Info>
  **Type:** Full-screen

  **Use Case:** Cross-sell

  **Core Component:** Product card showcasing a credit card with key benefits as bullet points.

  **Other Components:**

  * Dismiss button (X) in top-right corner.
  * Headline: "You're pre-approved."
  * Bullet list: "No annual fee for year 1", "5% cashback on groceries", "Lounge access at 100+ airports."
  * Secondary CTA: "Maybe later."

  **Theme:** Premium dark gradient with gold accents.

  **CTA:** Apply now.
</Info>

## Entertainment and Media

Entertainment and media apps drive engagement around content discovery, subscription conversion, and event-based moments. Common use cases include:

* **Free-trial-to-paid conversion:** Pop-up prompting trial users to subscribe before expiry.
* **Content recommendation:** Highlight a newly released show, album, or article tied to user interests.
* **Live event reminder:** Notify users about a live stream, premiere, or sports match starting soon.
* **Watchlist or bookmark prompt:** Encourage users to save content for later, increasing return visits.
* **Personalized "Year in Review" recap:** Engage users with a shareable recap of their activity.

### Example Prompt: Subscription Upgrade

<Info>
  **Type:** Full-screen

  **Use Case:** Free-to-paid conversion

  **Core Component:** Plan comparison card (Free vs. Premium) with 3 feature rows.

  **Other Components:**

  * Dismiss button (X) in top-right corner.
  * Headline: "Your trial ends in 2 days."
  * Subtext: "Keep ad-free streaming and offline downloads."
  * Annual / monthly toggle.

  **Theme:** Bold dark theme with magenta accent `#FF2D87`.

  **CTA:** Upgrade to Premium.
</Info>

### Example Prompt: Live Event Reminder

<Info>
  **Type:** Nudge

  **Use Case:** Engagement

  **Core Component:** Event card with poster placeholder, event time, and a countdown timer.

  **Other Components:**

  * Dismiss button (X) in top-right corner.
  * Headline: "Tonight's match: India vs. Australia."
  * Subtext: "Streaming live at 7:30 PM IST."
  * Secondary CTA: "Set reminder."

  **Theme:** Stadium-inspired green and white.

  **CTA:** Watch live.
</Info>

## Travel and Hospitality

Travel and hospitality brands focus on booking conversion, ancillary upsells, and trip-stage engagement. Common use cases include:

* **Abandoned-search recovery:** Re-engage users who searched but didn't book a stay or flight.
* **Last-minute deal:** Promote price drops or limited inventory for the user's searched route or city.
* **Ancillary upsell:** Offer add-ons such as seat selection, baggage, insurance, or airport transfer.
* **Loyalty miles or points reminder:** Nudge users to redeem expiring points or unlock a status tier.
* **Pre-trip checklist:** Provide travel-day information (check-in, gate, weather) closer to the departure date.

### Example Prompt: Abandoned Search Recovery

<Info>
  **Type:** Nudge

  **Use Case:** Booking conversion

  **Core Component:** Card showing the user's last searched route with current price.

  **Other Components:**

  * Dismiss button (X) in top-right corner.
  * Headline: "Prices dropped on your saved trip."
  * Subtext: "Mumbai to Goa from ₹3,499 — 12% lower than last week."

  **Theme:** Sky-blue gradient with white card.

  **CTA:** View flights.
</Info>

### Example Prompt: Ancillary Upsell

<Info>
  **Type:** Bottom sheet

  **Use Case:** Upsell

  **Core Component:** Three-option selector for travel insurance plans (Basic, Standard, Premium) with price per traveler.

  **Other Components:**

  * Dismiss button (X) in top-right corner.
  * Headline: "Protect your trip."
  * Subtext: "Add insurance from ₹199 per traveler. Covers cancellations and medical."
  * Secondary CTA: "Continue without insurance."

  **Theme:** Trust-oriented blue and white.

  **CTA:** Add to booking.
</Info>

## Related Pages

* [Merlin AI In-App Template Generator](/user-guide/ai-and-intelligence/merlin-ai/merlin-ai-in-app-template-generator/merlin-ai-in-app-template-generator)
* [Create an In-App Campaign](/user-guide/campaigns-and-channels/in-app-message/create/create-in-app-campaign)
* [In-App Templates](/user-guide/campaigns-and-channels/in-app-message/templates/in-app-templates)
* [Gamification Templates](/user-guide/campaigns-and-channels/in-app-message/templates/gamification-templates)