> ## Documentation Index
> Fetch the complete documentation index at: https://moengage.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# How Does Preference Management Operate in Transactional and Promotional SMS Campaigns?

> Preference management works the same way for both transactional and promotional SMS campaigns in MoEngage. Campaign type labels do not change behavior.

## Explanation

* Preference management operates the same way for **Transactional** and **Promotional** SMS campaigns because it is independent of the SMS campaign type.
  <img src="https://mintcdn.com/moengage/MkyldVVKHHCZ-kMR/images/moengage_ae1b7f.png?fit=max&auto=format&n=MkyldVVKHHCZ-kMR&q=85&s=c1e8f986cb33943d2c3e4a2ef20144e9" width="1512" height="262" data-path="images/moengage_ae1b7f.png" />
* **Transactional** and **Promotional** labels are used only for differentiation and do not affect preference management.