> ## Documentation Index
> Fetch the complete documentation index at: https://moengage.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Best Practices Regarding Request Per Minute (RPM)

> Manage your email sending RPM (requests per minute) effectively during warm-up and ramp-up to protect sender reputation and deliverability.

In email campaigns, RPM (requests per minute) refers to the number of emails sent per minute. Effectively managing your RPM is crucial for maintaining a positive sender reputation and ensuring high email deliverability. This guide outlines best practices to help you optimize your RPM for successful email campaigns.

* **Use an RPM of 1000**: During the warm-up phase, make sure the RPM is 1000 for the first 10 days.  The warm-phase mentioned includes RPM recommendations also.
* **Increase RPM**: After ramping up, increase your RPM gradually each week. This steady growth signals to ISPs that your sending volume is organic and consistent, which helps to maintain strong deliverability.
* **Use low RPM**: If you are sending emails after a pause of more than 10 days, use low RPM and spread the email volume over 3 hours. This re-establishes your sending reputation with ISPs after a period of inactivity, reducing the risk of [emails being deferred](/docs/user-guide/campaigns-and-channels/email/getting-started-with-email/email-glossary#email-deferred) or blocked.
* **Configure RPM**: Ensure that you configure RPM so that you can send the entire email volume within one hour or less.
  * RPM \* 60 = Volume delivered in an hour.
* **Monitor and slowly increase your RPM**: If you're sending emails at a low RPM and spaced out over time, gradually increase the RPM. Allow one week for each adjustment to take effect. Keep a close watch to ensure there are no deferrals.

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  Reach out to your Email Deliverability consultant for any questions.
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