> ## Documentation Index
> Fetch the complete documentation index at: https://moengage.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Best Practices to be Followed for Unsubscribe Link

> Implement unsubscribe links correctly in your email campaigns to stay compliant with regulations and maintain strong email deliverability.

Including and correctly managing unsubscribe links in your email campaigns is crucial for maintaining good deliverability, ensuring compliance with regulations, and providing a positive experience for your subscribers. This guide outlines best practices while adding an unsubscribe link in email campaigns:

* **Add unsubscribe link**: Ensure that an unsubscribe link is included in all emails except transactional emails. The unsubscribe link within the email can also be your [preference management](/user-guide/campaigns-and-channels/email/getting-started-with-email/configure-subscription-categories) page. For more information, refer to [List-Unsubscribe Email](/user-guide/campaigns-and-channels/email/getting-started-with-email/list-unsubscribe-email).
* **Include list-unsubscribe headers**: This must be included for all emails except transactional. This is a [compliance](https://www.moengage.com/blog/email-compliance/) requirement as per Gmail and Yahoo mandates in 2024. For more information on the list-unsubscribe email, refer [here](/user-guide/campaigns-and-channels/email/getting-started-with-email/list-unsubscribe-email).
* **Ensure that the unsubscribe link is readily visible**: End-users must easily find unsubscribe links or buttons; otherwise, they may report spam, impacting deliverability more negatively than unsubscribing.
* **Honor the unsubscribe requests:** Ensure to honor unsubscribe within 2 days, if not immediately. While this is a regulatory ask in certain countries, it is as important from a customer experience standpoint.\
  MoEngage suppresses unsubscribed users in near real-time. If you manage unsubscribes and one-click unsubscribes directly, make sure to sync the data with MoEngage in real time.