> ## Documentation Index
> Fetch the complete documentation index at: https://moengage.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Use cases for Media and Entertainment Industry

> Discover email campaign use cases for media and entertainment, from onboarding and app installs to watchlist alerts and weekend content recommendations.

Below are some common use cases in the media and entertainment industry:

## Onboarding

| Target Audience                                              | Campaigns                                               | Purpose               | Timeline                       | Remarks |
| ------------------------------------------------------------ | ------------------------------------------------------- | --------------------- | ------------------------------ | ------- |
| Users who registered                                         | Welcome campaign to show that the platform has to offer | Increase awareness    | Immediately after registration |         |
| Users who purchased a subscription                           | Benefits of subscription                                | Increase awareness    | Immediately after subscription |         |
| Users who registered but have yet to purchase a subscription | Benefits of subscription and pricing                    | Increase subscription | 2 days after registration      |         |

## Summary and Survey

| Target Audience                  | Campaigns                                                                             | Purpose             | Timeline                 | Remarks |
| -------------------------------- | ------------------------------------------------------------------------------------- | ------------------- | ------------------------ | ------- |
| Users who have paid subscription | Summary of their monthly history                                                      | Loyalty, Engagement | First day of every month |         |
| Users who have paid subscription | Monthly survey on platform feedback, likes, dislikes on what they would prefer to see | Loyalty, Engagement | First day of every month |         |
| Free users                       | Summary of their monthly history and nudging to get a paid subscription               | Loyalty, Engagement | First day of every month |         |
| Free users                       | Monthly survey on platform feedback, likes, dislikes on what they would prefer to see | Loyalty, Engagement | First day of every month |         |

## App Installs

| Target Audience                                 | Campaigns   | Purpose              | Timeline         | Remarks |
| ----------------------------------------------- | ----------- | -------------------- | ---------------- | ------- |
| Users who are using the platform in the browser | Install app | Increase app install | Once every month |         |

## App Uninstalls

| Target Audience                                 | Campaigns   | Purpose              | Timeline         | Remarks |
| ----------------------------------------------- | ----------- | -------------------- | ---------------- | ------- |
| Users who are using the platform in the browser | Install app | Increase app install | Once every month |         |

## Weekend Recommendations

| Target Audience                                 | Campaigns                               | Purpose                            | Timeline             | Remarks |
| ----------------------------------------------- | --------------------------------------- | ---------------------------------- | -------------------- | ------- |
| All users that are separated by paid and unpaid | What to watch/listen to during weekends | User engagement, For advertisement | Every Friday evening |         |

## New additions

| Target Audience                                  | Campaigns                                            | Purpose                            | Timeline             | Remarks |
| ------------------------------------------------ | ---------------------------------------------------- | ---------------------------------- | -------------------- | ------- |
| All users that are  separated by paid and unpaid | What new items will be added this week or next week? | User engagement, For advertisement | Every Friday evening |         |

## Watchlist or Like Alerts

| Target Audience                                      | Campaigns                  | Purpose                            | Timeline                                                | Remarks |
| ---------------------------------------------------- | -------------------------- | ---------------------------------- | ------------------------------------------------------- | ------- |
| Users who have shown interest in an upcoming release | This is now available/live | User engagement, For advertisement | Immediately after the item is available in the platform |         |