> ## Documentation Index > Fetch the complete documentation index at: https://moengage.com/docs/llms.txt > Use this file to discover all available pages before exploring further. # Use cases for Retail and E-commerce Industry > Explore email campaign use cases for retail and e-commerce, including onboarding, abandoned cart, cross-sell, and stock alert strategies. Below are some common use cases in the Retail and E-commerce industry. ## Onboarding | Target Audience | Campaigns | Purpose | Timeline | Remarks | | ----------------------- | ------------------------------------------------------------ | ----------------------------------------------------------------------------------------------------------------- | -------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------- | | New user | Welcome campaign | | Right after subscription | Can also ask for personal data which can later be used for personalization | | Non-converted new user | Welcome offer campaign | Driving first purchase | 1 to 3 days after the welcome campaign | | | Converted new user | Second purchase offer | | 1 to 3 days after the first purchase | | | Touch 2 - Welcome offer | Welcome offer campaign with a time limit for non-conversions | Driving first purchase with an offer that's about to expire in 24 hours | 5 to 7 days after the welcome offer | Can provide personalized promo codes that expire within 24 hours or enable free delivery for 24 hours, you can use timer in emails | ## Post Purchase Journey | Target Audience | Campaigns | Purpose | Timeline | Remarks | | ----------------------------------------------- | -------------------------------------- | ------------------------------------------------------------------------------------------------------ | ----------------------------------------------------- | ----------------------------------------------------------------------------------------------- | | Purchasers | Product review | Your customer reviews for products and letting your customers know their opinion/satisfaction matters. | 2 to 3 days after delivery of the product | Can provide incentives such as writing 5 reviews and receiving a freebie with the next purchase | | 4 purchases within 30 days | Freebie with 5th purchase campaign | Rewarding frequent buyers | 1 day after the return period of 4th purchase is over | An incentive to buy for the 5th time and receive a freebie | | 5th purchase before receiving the freebie offer | Offer for 6th purchase | Rewarding frequent buyers | 1 day after the return period of 4th purchase is over | | | No purchase in 30 days | Lapsing offer | Reviving dormant customer | 30 days after last purchase | | | Touch 2 - No purchase in 30 days | Lapsing offer2 | Reviving dormant customer | 3 days after touch 1 | | | Touch 3 - No purchase in 30 days | Lapsing offer3 with limited time offer | Reviving dormant customer | 5 days after touch 1 | | ## Abandoned Cart | Target Audience | Campaigns | Purpose | Timeline | Remarks | | ------------------------------- | ------------------ | ---------------- | -------------------------------------------- | --------------------------------------- | | Added to cart but not purchased | Cart Abandonment | Driving purchase | 24 hours after being added to the cart | Personalized product | | Touch 2 - Added to cart | Cart Abandonment 2 | Driving purchase | 3 days after touch 1 | Recommendations based on viewed product | | Touch 3 - Added to cart | Cart Abandonment 3 | Driving purchase | 5 days after touch 2 with limited time offer | Top products of that category | ## Abandoned Browse | Target Audience | Campaigns | Purpose | Timeline | Remarks | | ------------------------------------ | --------------------- | ---------------- | -------------------------------------------- | --------------------------------------- | | Viewed product but not added to cart | Product Abandonment | Driving purchase | 24 hours after viewing the product | Personalized product | | Touch 2 - viewed product | Product Abandonment 2 | Driving purchase | 3 days after Touch 1 | Recommendations based on viewed product | | Touch 3 - viewed product | Product Abandonment 3 | Driving purchase | 5 days after Touch 2 with limited time offer | Top products of that category | ## Annual Recurring Campaigns such as Anniversary or Birthday | Target Audience | Campaigns | Purpose | Timeline | Remarks | | ------------------------------------------------ | ---------------------- | ---------------------------------------- | ------------------------------------------------------------------------------------------------------------------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | 5 to7 days before the birthday date | Birthday campaign | Driving purchases and engaging customers | 5 days before the registered birthday (or x days before, so the product can be delivered before/on birthday) | | | 5 to 7 days before the anniversary date | Anniversary campaign | Driving purchases and engaging customers | 5 days before the registered anniversary (or x days before, so the product can be delivered before/on anniversary) | | | Touch 2 - Birthday for non-purchasers of touch 1 | Birthday campaign 2 | Engaging customer | On birthday | Only include happy birthday messages | | Touch 2 - Birthday for purchasers of touch 1 | Birthday campaign 2 | Rewarding buyers on birthday | On birthday | Include happy birthday messages with any offer that lasts for 30 days, include a freebie, or add reward points. | | Touch 2 - Anniversary | Anniversary campaign 2 | Engaging customer | On anniversary | Only include happy anniversary messages | | Touch 2 - Anniversary for purchasers of touch 1 | Anniversary campaign 2 | Rewarding buyers on anniversary | On anniversary | Include happy Anniversary messages with any offer that lasts for 30 days or include a freebie or add reward points | | 1st purchase Anniversary | Purchase anniversary | Engaging customer | 1 year after the first product was purchased | Can include a summary of all the products they purchased and recommend affinity items or can be a survery kind of email asking which of the products they like. Ask them to rate the products/category. | ## Stock Alerts | Target Audience | Campaigns | Purpose | Timeline | Remarks | | ---------------------------- | ------------- | ---------------- | ---------------------------- | ------- | | Cart items went out of stock | Back in stock | Driving purchase | When items are back in stock | | | Price drop on cart products | Price drop | Driving purchase | When price drops | | ## Multiple purchase benefits for high-value customers | Target Audience | Campaigns | Purpose | Timeline | Remarks | | -------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------- | ---------------- | ---------------------------------------------- | -------------------------------------------------------------------- | | Purchased more than 5 items in the same category in the last 30 days. Might not be relevant for larger items like TVs, luggage, or furniture | New arrivals (Affinity campaigns) | Driving purchase | A day before new items in that category arrive | Additional (pre-view or pre-order) benefits for high-value customers | | Purchased more than 7-10 items overall in the last 30 days. Might not be relevant for larger items like TVs, luggage, or furniture | New arrivals (Affinity campaigns) | Driving purchase | A day before new items in that category arrive | Additional (pre-view or pre-order) benefits for high-value customers | ## Cross Sell | Target Audience | Campaigns | Purpose | Timeline | Remarks | | --------------- | ---------- | ---------------- | --------------------------------------------- | ---------------------------------------------------------------------------------- | | Purchasers | Cross-sell | Driving purchase | 2 to 3 days after the delivery of the product | Most people who bought x also bought Y OR our specialists think Y goes well with X | ## Wishlist | Target Audience | Campaigns | Purpose | Timeline | Remarks | | ----------------------------------------- | --------------------------------- | ---------------- | ------------------------------------------------------------- | ------- | | Users who have products on their wishlist | Price drop in wishlist items | Driving purchase | Real-time alerts based on product availability | | | Users who have products on their wishlist | Alternates for wishlist items | Driving purchase | 7 days after products are added to wishlist but not purchased | | | Users who have products on their wishlist | Wishlist items going out of stock | Driving purchase | Real-time alerts based on product availability | | ## Upsell, Upgrade, or Complete the Product Set | Target Audience | Campaigns | Purpose | Timeline | Remarks | | ----------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------- | ---------------- | ------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------- | | Upsell new or premium versions of the previous product Or Grouping other products to complete a set | How about an upgrade? Let's complete your collection of xxx jewellery! | Driving purchase | Depending on the product type, should have a reasonable gap from the last purchase. For example: handbags are changed frequently v/s luggage bags | This can also help drive conversion for the product that comes in sets. | ## New Launches | Target Audience | Campaigns | Purpose | Timeline | Remarks | | ---------------------------------------------------------- | ----------------------------------- | ---------------- | ---------------------------------------------------------------- | ------- | | Users who have an affinity towards newly launched products | New launch on your favorite product | Driving purchase | Periodic or real-time based on how the new launches are released | |