> ## Documentation Index
> Fetch the complete documentation index at: https://moengage.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Introduction to WhatsApp

> Get started with WhatsApp messaging on MoEngage. Reach billions of active users with targeted campaigns, automated messages, and rich media content.

# Overview

WhatsApp is one of the [most popular global mobile messenger apps worldwide](https://www.statista.com/statistics/258749/most-popular-global-mobile-messenger-apps/ "https://www.statista.com/statistics/258749/most-popular-global-mobile-messenger-apps/"), with approximately 2 billion active users monthly. WhatsApp Business allows your brand to connect directly with users. MoEngage provides a robust platform to create, send, and manage targeted WhatsApp messages. This helps you reach a broad audience and drive higher engagement rates through a channel where your users spend significant time.

To use WhatsApp through MoEngage, your business must follow the guidelines specified by Facebook. For detailed information, refer to the [WhatsApp Business Platform documentation](https://developers.facebook.com/docs/whatsapp/overview).

# WhatsApp in MoEngage

MoEngage goes beyond basic messaging to offer a suite of powerful features that enable you to deliver highly effective campaigns:

* **Segmentation & personalization**: Leverage advanced user segmentation to target the right audience with personalized messages. MoEngage supports business-initiated messages, also known as templated messages, which you send to users who have opted in to receive communications from your business.
* **Strategic use cases**: Go beyond simple broadcasts by utilizing different delivery types for specific business goals:
  * Event-triggered messages for timely reminders, such as an abandoned cart or an in-app action.
  * Periodic messages for scheduled content like weekly product updates or newsletters.
  * One-time messages for high-impact announcements like flash sales or special offers.
* **A/B testing & multi-channel journeys**: Optimize your messages and prove ROI by A/B testing content, timing, and sender IDs. Seamlessly integrate WhatsApp into multi-channel journeys to create a cohesive user experience.
* **Integrated analytics**: Track campaign performance with integrated analytics to measure the impact on engagement, retention, and revenue.

Before you send messages, your WhatsApp Service Provider must approve your message templates.

# Next Step

To begin using MoEngage for WhatsApp, complete the necessary setup steps in [Prerequisites](/user-guide/campaigns-and-channels/whatsapp/getting-started-with-whatsapp/prerequisites).