> ## Documentation Index
> Fetch the complete documentation index at: https://moengage.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign Decisioning Policy Analytics

> Evaluate how a Campaign Decisioning Policy performs by comparing the policy treatment group against the policy control group across reward, engagement, and custom metrics.

<Note>
  **Early Access**

  AI Campaign Decisioning is available only for Push. To enable it for your workspace, contact your MoEngage Customer Success Manager (CSM) or the Support team.
</Note>

# Overview

Policy analytics show how a Campaign Decisioning Policy performs across all campaigns that use that policy. Performance is measured as uplift, which is the difference between the policy treatment group and the policy control group.

* The policy treatment group includes end users who receive the policy campaigns.
* The policy control group is a randomly selected group of users who receive randomized messages from the policy. This group is used as a baseline to measure AI incremental impact.

# Access Policy Analytics

Perform the following steps to access policy analytics.

1. On the left navigation menu in the MoEngage dashboard, click **Decisioning**, and then click **Campaign decisioning policy**.
2. From the list, click the policy that you want to analyze.
3. Click the **Analytics** tab.

# Policy Analytics

## Filter Data

You can filter policy analytics by date range and attribution type, such as click-through attribution.

## Policy Summary

The **Policy summary** cards provide a high-level view of policy impact compared with the control group. These cards show reward event uplift, brand engagement uplift, message interactions uplift, custom metrics uplift, campaigns sent, and decisions made. Each uplift metric is shown as a percentage versus the policy control group.

<img src="https://mintcdn.com/moengage/wyK4KxX3c_NPzGbv/images/decisioning/campaign-decisioning/policy-analytics-summary.png?fit=max&auto=format&n=wyK4KxX3c_NPzGbv&q=85&s=af5ef8dd3561d96afac1d76e2085c306" alt="The policy Analytics tab showing the date range and attribution type filters and the Policy summary cards for reward event uplift, brand engagement uplift, message interactions uplift, custom metrics uplift, campaigns sent, and decisions made." width="2048" height="1157" data-path="images/decisioning/campaign-decisioning/policy-analytics-summary.png" />

## Policy Performance

The **Performance summary** table compares the policy treatment group with the policy control group. The table contains columns for Metric, Policy treatment group, Policy control group, and % Uplift. Metrics are grouped under Reward event, Brand engagement, Message interactions, and Custom metrics, and each group expands to show individual events.

<img src="https://mintcdn.com/moengage/wyK4KxX3c_NPzGbv/images/decisioning/campaign-decisioning/policy-analytics-performance-summary.png?fit=max&auto=format&n=wyK4KxX3c_NPzGbv&q=85&s=c4bc84920ffb1d163d1d3f39e032b530" alt="The Performance summary table comparing the policy treatment group and policy control group with a % uplift column across sent, delivered, message interactions, brand engagement, reward event, and custom metrics." width="2048" height="885" data-path="images/decisioning/campaign-decisioning/policy-analytics-performance-summary.png" />

The analytics page also includes the following sections:

* **Performance Trend:** Shows how the treatment and control groups perform over time. You can filter by event category, view the data by Days, Weeks, or Months, and export the chart.

<img src="https://mintcdn.com/moengage/wyK4KxX3c_NPzGbv/images/decisioning/campaign-decisioning/policy-analytics-performance-trend.png?fit=max&auto=format&n=wyK4KxX3c_NPzGbv&q=85&s=33b85d8ed7e05b634a8d59f9270b01d4" alt="The Performance trend line chart comparing the policy treatment group and policy control group for the reward event over time." width="2048" height="960" data-path="images/decisioning/campaign-decisioning/policy-analytics-performance-trend.png" />

* **Policy Campaigns:** Shows campaign performance by channel, including a channel breakdown, a per-channel bar chart, and a searchable, filterable campaign performance table.

<img src="https://mintcdn.com/moengage/wyK4KxX3c_NPzGbv/images/decisioning/campaign-decisioning/policy-analytics-channel-breakdown.png?fit=max&auto=format&n=wyK4KxX3c_NPzGbv&q=85&s=33f767a43b8c61f6f06a52393136beef" alt="The Policy campaigns section showing the channel breakdown donut chart and a per-channel bar chart comparing the policy treatment group and policy control group." width="2048" height="928" data-path="images/decisioning/campaign-decisioning/policy-analytics-channel-breakdown.png" />

<img src="https://mintcdn.com/moengage/wyK4KxX3c_NPzGbv/images/decisioning/campaign-decisioning/policy-analytics-campaign-performance.png?fit=max&auto=format&n=wyK4KxX3c_NPzGbv&q=85&s=727390581ebb1522b301dd636e5695a9" alt="The Campaign performance table listing individual policy campaigns with channel, published date, sent, delivered, clicks, brand engagement, custom metrics, and reward event columns." width="2048" height="858" data-path="images/decisioning/campaign-decisioning/policy-analytics-campaign-performance.png" />

# Policy Info

The Info tab shows the policy configuration, including target, send limits, time slots, control group, and performance metrics.

# Policy Performance Within a Campaign

Campaigns sent using a Campaign Decisioning Policy show a **Policy Performance** section in the campaign analytics, along with the standard campaign statistics.

This section shows:

* The **policy name**
* A **View Policy** link
* A table comparing the **policy treatment group** and **policy control group** for the same metric categories.

<Note>
  The Policy Performance section is not available for Standard campaigns.
</Note>
