20X Improvement in Email Open Rates Helps EarlySalary
to Reduce User Drop-off Rate by 5%


About EarlySalary

EarlySalary is a FinTech startup with a presence in 17 cities and offers instant cash loans to working individuals against their salary.

About MoEngage

MoEngage enables mobile apps and websites to deliver 1:1 personalized interaction via push notifications, in-app recommendations, email, web-push, and other retargeting channels. Our platform is hosted on the AWS Cloud and operates at a tremendous scale, processing over 35 billion events and delivering over 15 billion interactions every month. Today marketers in 35+ countries including Fortune 500 brands across U.S., Europe and Asia like Samsung, Deutsche Telekom, Hearst, Vodafone, Travelodge, and Aditya Birla Group use MoEngage to drive conversions and user retention.

The Challenge

EarlySalary was observing drop-offs during some crucial stages — bank statement submission, KYC submission, and loan approval. These drop-offs were not only hampering the loan cycle completion but were also affecting the conversions rates.

MoEngage Solution

The brand leveraged MoEngage Email Warmup Program and Email Campaigns to help them with email campaigns and to improve their email deliverability and email engagement.

What they say About Us


“MoEngage has always been proactive with their approach and methodology. Their critical knowledge and expertise on email marketing have helped us improve not only our email deliverability by 90% but also increase our conversions by 5%. ”

Read the Full Story Here


Learn how MoEngage helped EarlySalary to improve email engagement.