What is customer engagement?
Customer engagement can be described as an ongoing relationship with a brand consisting of multiple micro-moments spread across channels.
Why is customer engagement necessary?
With brands operating multiple channels of engagement to serve their customers, their journey has become multi-faceted.
What is an AI-enabled customer engagement strategy?
Customer engagement can be complex. Technologies such as AI can help brands leverage consumer data and use these insights to build meaningful conversations in real-time. With an AI-driven approach, brands can move away from a segmented approach towards a hyper-personalized strategy that looks at every customer individually and then engages with them in the best possible manner.