Burger King launched their new burgers for Halloween. Their out-of-the-box in-app game discounts, influencer marketing, and exclusive access to a Halloween party resulted in 200K+ played games within two weeks, resulting in a 6% uptick in new menu orders, adding a zinger to their Halloween campaign.
While there are many ways for lifestyle brands to increase customer engagement, marketers can use three primary strategies to remain competitive in the industry:
Right from the start, customers should feel connected to the brand through an initial positive experience.
Building connections with customers is extremely important and can be done in many ways depending on the industry.
You need to keep customers engaged so that they do not drop off. This can be achieved by using customer insights.
To attract customers on holidays, brands must analyze customer journeys, affinities, previous purchases, and channel preferences to send customized messaging. Successful brands implement in-app gaming, now or never offers, treasure hunts, exclusive access, or a chance to meet their favorite characters to engage customers.
A great holiday marketing strategy starts with analyzing the hits and misses from the previous year’s strategy. The planning must begin a few months in advance by collating deeper customer insights using a multichannel customer engagement platform. Have a campaign theme in place, define different customer segments, and have a promotion and nurture plan ready as part of your overall strategy. Knowing the most engaging channels and preferred communication frequency is also critical. Once you have a 360-degree view of your customers based on where they are in their journeys, you can send personalized offers to these segments. Setting up frictionless multichannel engagement ensures delightful experiences for your customers who keep coming back to you to fulfill their holiday shopping needs.
You can increase revenue during the holiday season by providing unique experiences to your customers. This includes giving early access to subscribers, taking up a branding initiative to engage online and offline shoppers, and giving discounts or redeemable coupons for subsequent purchases. You can start a customer loyalty program that provides special discounts for referrals and giveaways to your long-term customers.
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