Lowe's, the home improvement super chain, takes SMS marketing to the next level by making it conversational. Using its text messaging service, customers can communicate with the retailer via a series of commonly asked questions and answers, helping them make informed decisions.
Including the SMS channel in your omnichannel engagement strategy reaps long-term benefits if your customer base prefers real-time mobile notifications.
SMS click-through rate accounts for 30% compared to 2.6% for Email marketing campaigns. Since text messages are personal and conversational, engagement goes beyond mere read rates.
Blocking third-party data doesn't affect text messaging. You get access to first-party information via opt-ins, which allows you to communicate with your subscribers and leverage to promote list growth.
Texts related to onboarding offers, cart abandonments, drip messages for upsell/cross-sell and flash sales for a limited time contribute to revenue growth.
SMS message marketing lets you keep your customers engaged by sending them a customized 160-character message regarding your ongoing flash sale, promotional offers, loyalty program, transactional alerts, and more. It has become an integral part of the omnichannel marketing strategy, thus engaging customers at every touchpoint. With SMS message marketing, you get access to first-party data, ensuring you maintain customer privacy without worrying about third-party data.
The various types of SMS marketing include promotional, transactional, flash sales, 2-way conversation, MMS, alerts, and opt-ins and opt-outs.
SMS has emerged as the second most preferred communication channel for brands in North America (after Email). Multiple industries, such as retail, financial services, media and entertainment, and travel, benefit from adopting SMS marketing as part of their omnichannel engagement strategy. Since SMS marketing presents real-time engagement opportunities, it can be a beneficial way to attract customers and foster close relationships that lead to sales and greater loyalty.
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