To the CMO: Before You Sign Your Next SFMC Renewal, Read This.

• What’s inside:

• The real cost of staying on SFMC – specialist headcount, agency overhead, and per-campaign cost scaling on triggered messages. With numbers.

• Why your “real-time” cart abandonment fires on a 24-hour batch cycle, and what that’s costing your revenue line

• How Starbucks 2x’d mobile app orders and grew subscriptions 20% after moving off SFMC.

• A 12-week migration plan with no big-bang cutover and zero dual-platform cost during transition.

• The business case to take to your CEO and CFO before the renewal conversation.