Read this eBook, to unlock the following:
• How to personalize your customer engagement strategy
• Importance of segmentation for personalization
• Crawl, walk, run, and fly approach to personalization
• Considerations for segmenting your customers
Irrelevant products and inconsistent messaging across channels are typically the top frustrations for customers. This clearly showcases the necessity to add cross-channel personalization in your customer engagement strategy.
Cocomelody, a leading bridal wear brand based in the US, used customer insights to understand drop-off points and customer preferences better. Based on this they created a personalized, omnichannel customer journey. Post this they observed a 30% increase in sales under their ‘Try at Home’ category and improved CTRs on various campaigns.
1Weather, a top-rated weather app, leveraged customer data through MoEngage to understand customer app behavior and geolocation preferences. Using these insights, they sent personalized content to customers via push notifications. This led to 25 million incremental app opens and an overall increase in customer engagement.
This is an approach to create personalized experiences for customers on a platform based on the data collected across other digital platforms used by the customers. This means that customers get the samе level of personalized experience regardless of thе device, plаtform, or communication channel.
Cross-channel personalization leads to consistency in messaging and connects customers closely with the brand, eventually building a meaningful relationship and increasing conversion rates.
Segmentation bifurcates customers into groups with similar attributes and interests. This allows brands to create content and engagement strategies that are relevant to each customer group.