What is cross-channel personalization?
This is an approach to create personalized experiences for customers on a platform based on the data collected across other digital platforms used by the customers. This means that customers get the samе level of personalized experience regardless of thе device, plаtform, or communication channel.
Why is cross-channel personalization important?
Cross-channel personalization leads to consistency in messaging and connects customers closely with the brand, eventually building a meaningful relationship and increasing conversion rates.
How does segmentation help with personalization?
Segmentation bifurcates customers into groups with similar attributes and interests. This allows brands to create content and engagement strategies that are relevant to each customer group.