Retail Strategies and Omnichannel Engagement Frameworks

  • Discover the upcoming omnichannel retail trends and know why your brand should focus on a connected retail experience
  • Omnichannel retail strategies in the era of connected experiences: Explore strategies and build customer journeys highlighting customer's micro-moments.
  • Create a logical, relevant customer-centric retail experience: Get ready-to-use worksheet and campaigns that will help your grow customer lifetime value.

Get action-oriented strategies and ready-to-use frameworks

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Omnichannel retail trends 2021

Both millennials and Gen Z spend the most on products they find on Snapchat and Instagram. Only 9.6% of Gen Z reports buying items in a physical store –– considerably less than their older generations (Millennials at 31.04%).
Research has shown that as many as 9 out of 10 customers prefer the omnichannel approach. So one of your retail strategies should be to make shopping seamless and convenient by adding and integrating more touchpoints.
Apply Augmented and Virtual Reality (AR/VR) in your store to create an immersive experience and boost customer engagement. According to HBR, more than half (50%) of customers are willing to assess products using AR/VR, in fact, this approach showed 95% more conversions.

What are the connected retail strategy stages?

  • Stage 1

    Crawl stage: for marketers yet to begin
    In this stage, you need to understand and focus on typical user events.

  • Stage 2

    Walk stage: for marketers executing only ‘walk stage’
    In this stage, you'll utilize user events, create clusters around
    acquire -> engage -> retain.

  • Stage 3

    Run stage: for marketers executing ‘walk and crawl stage’
    In this stage, you'll engage customers on multiple channels and introduce loyalty programs for the ultimate connect lifecycle journey.

How to create a connected retail experience using engagement workflows?

  • Analyze micro-moments
  • Segment using actions+events
  • Create condition-based workflows
Analyzing micro-moments will help you understand where and what your customers are doing before purchasing a product. Analyze the moments that matter to your bigger goal, i.e., purchase.
The best way out of evolving buying patterns maze is to analyze micro-moments and segment customers accordingly. All the actions created by customers on your app, website, or physical store should be considered.
User events and activity conditions will both allow you to be present whenever the user shows a purchase intent. So focus on customizing workflows with event conditions to map the entire customer lifecycle based on user actions.

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Frequently Asked Questions

What is the meaning of connected retail experience?
A connected experience can be described as providing a customer-centric experience using a mix of customer data i.e., shopping preferences, actions made or completed, channels preferred, and personalized messaging.
Have you covered any specific omnichannel retail trends?
Yes, we have. These omnichannel retail trends can be adhered to even before you re-look at your retail strategies. This is because you need to have an understanding of the trends dominating the retail industry.
What are the current retail strategies?
You can find all the current retail strategies that can be globally utilized in the above e-book. You will also how some of the retail brands have utilized these strategies.
Are these retail strategies timeless or subjected to change?
The core rationale of these strategies remains the same. However, over a period of time as and when altercation happen in different aspects (process, technology, customer behavior), these strategies might have to be tweaked to cater to the current circumstances.
What are the topics covered in this e-book apart to help us build a connected retail experience?
In this e-book we covered -- retail trends, different stages of connected retail, top retail strategies, and ready-to-use frameworks. Using this e-book, you can get your customer engagement on track by employing these ready-to-use strategies, benefits, and multi-channel engagement workflows.