Both millennials and Gen Z spend the most on products they find on Snapchat and Instagram. Only 9.6% of Gen Z reports buying items in a physical store –– considerably less than their older generations (Millennials at 31.04%).
Crawl stage: for marketers yet to begin
In this stage, you need to understand and focus on typical user events.
Walk stage: for marketers executing only ‘walk stage’
In this stage, you'll utilize user events, create clusters around
acquire -> engage -> retain.
Run stage: for marketers executing ‘walk and crawl stage’
In this stage, you'll engage customers on multiple channels and introduce loyalty programs for the ultimate connect lifecycle journey.
Analyzing micro-moments will help you understand where and what your customers are doing before purchasing a product. Analyze the moments that matter to your bigger goal, i.e., purchase.
The best way out of evolving buying patterns maze is to analyze micro-moments and segment customers accordingly. All the actions created by customers on your app, website, or physical store should be considered.
User events and activity conditions will both allow you to be present whenever the user shows a purchase intent. So focus on customizing workflows with event conditions to map the entire customer lifecycle based on user actions.
A connected experience can be described as providing a customer-centric experience using a mix of customer data i.e., shopping preferences, actions made or completed, channels preferred, and personalized messaging.
Yes, we have. These omnichannel retail trends can be adhered to even before you re-look at your retail strategies. This is because you need to have an understanding of the trends dominating the retail industry.
You can find all the current retail strategies that can be globally utilized in the above e-book. You will also how some of the retail brands have utilized these strategies.
The core rationale of these strategies remains the same. However, over a period of time as and when altercation happen in different aspects (process, technology, customer behavior), these strategies might have to be tweaked to cater to the current circumstances.
In this e-book we covered — retail trends, different stages of connected retail, top retail strategies, and ready-to-use frameworks. Using this e-book, you can get your customer engagement on track by employing these ready-to-use strategies, benefits, and multi-channel engagement workflows.
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