How do you grow and engage your audience on your OTT service?
You can grow your OTT video streaming audience by improving the UI and UX, encouraging customers to enable push notifications and suggesting new features using personalized banners.
What is OTT marketing strategy?
OTT marketing strategy focuses on omnichannel marketing to provide a seamless experience across channels, understanding consumer preferences and personalizing their experience.
What is a good conversion rate on apps?
Research indicates that a majority of applications have 1-2% conversion, hence anything above 2% is a good in-app conversion rate for mobile apps
How do you increase users?
Onboarding new customers and retaining them requires brands to create relatable content, emphasize on product experience, use gamification to improve engagement and provide real-time assistance via chatbots.