Read this eBook to know more about:
• The trends in customer engagement and customer experience.
• Strategies to acquire new customers.
• What makes you stand out from the competition.
• How to grow your market share in the new normal.
The most successful platforms use consumer data to offer their customers the entertainment options they want, when they want them. It is important to divide your audience into segments that can help you accurately predict future behavior.
Growth is a three-step process that involves wooing first-time users, onboarding and retaining them. With many consumers considering dropping a platform because they are not using it enough, continued engagement is the key to building a loyal customer base.
Deliver consistent communication across all digital channels and leverage data to ask the right questions before onboarding.
Use a customer engagement tool with embedded artificial intelligence and machine learning to monitor customer preferences.
Keep the new customers engaged by offering personalised offerings and new features to create buzz around your product.
You can grow your OTT video streaming audience by improving the UI and UX, encouraging customers to enable push notifications and suggesting new features using personalized banners.
OTT marketing strategy focuses on omnichannel marketing to provide a seamless experience across channels, understanding consumer preferences and personalizing their experience.
Research indicates that a majority of applications have 1-2% conversion, hence anything above 2% is a good in-app conversion rate for mobile apps
Onboarding new customers and retaining them requires brands to create relatable content, emphasize on product experience, use gamification to improve engagement and provide real-time assistance via chatbots.