According to Gartner, open rates for text messages can reach as high as 98%, and response rates can hit 45%.
Texts require little preparation, as the format is structured for relatively short messages, and quick delivery is the standard.
If customers want to learn more, they can opt-in. If they don’t want to receive messages anymore, they can easily opt-out.
Some high-performing campaigns use proven strategies to boost engagement. There are many areas where SMS marketing can prove to be a valuable driver of customer engagement.