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Featured twice in the Gartner Magic Quadrant for Mobile Marketing Automation, and overall Leaders on Gartner’s Voice of the Customer report, MoEngage enables brands such as Samsung, Nestlé, Deutsche Telekom, Travelodge, Fanatical, OYO, McAfee, Groupon, Billboard, and Vodafone to hyper personalise every user interaction across the web, mobile and email.

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Strategies to manage the digital experience

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Customer Loyalty

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Head of Content


Ad Fraud & App Retention
🎯 Combat Strategies for 2020

22nd July 2020 (WED) | 4 PM CET

With a worldwide mobile app revenue in 2019 inching close to $462 billion through paid downloads and in-app advertising, it goes without saying that mobile has become a driver for growth rather than being another additional channel. 

Mobile has become a key driver for growth rather than just another channel. With a sizeable budget allocated, it has become imperative for Marketers to detect and reduce fraud.

MoEngage in association with Scalarr bring you this insight-packed webinar where our experts will be discussing:

🎯 Identifying and understanding types of mobile ad fraud viz. smart bots, device farms and more

🎯 Understanding and addressing Complex VTA Spoofing 

🎯 Solving for attribution fraud on the organic user acquisition side

🎯 App adoption trends: Growth, Slowdown, or Relatively Unchanged 

🎯 Structuring engagement approach & strategies 

🎯 Vertical-wise app retention usecases 


Advanced Mobile Ad Fraud Detection

Scalarr is an innovative, Machine Learning based fraud detection tool for app developers and marketing teams to analyze ad campaigns data of all stages, starting from the click and unlocking the post-install events analytics. Scalarr serves hi-tech mobile-first companies by protecting them against app install ad fraud and preventing losses.

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