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Customer-Centric Marketing in the New Normal: Strategies and Tips to Succeed

As the world adapts to changes due to COVID-19, how can marketing leaders look beyond the current news cycle -- and navigate their brands to new territories of growth?  

©  MoEngage Inc.

Intelligent Customer Engagement Platform

Featured twice in the Gartner Magic Quadrant for Mobile Marketing Automation, MoEngage enables brands such as BigBasket, Traveloka, OYO, Tokopedia, Travelodge, McAfee, Deutsche Telekom, and Vodafone to personalize every user interaction across the web, mobile and email.

Here's the recording of our webinar where we will explore this and more with Jamie Gagliardi, Head of Marketing at JimmyBrings, one of Australia's fastest-growing online retail companies.      

In this session, we discussed:

  • What customer-centric marketing means in an age of lock-down and social distancing

  • Expected shifts in consumer behaviour and how brands should respond

  • Offline to Online: What traditional retail brands must know before they transition to Digital

WEBINAR SPEAKERS

Kshitij Hastu is a veteran in the IT Services and AdTech and MarTech space with experience across US, Europe, and APAC. He currently leads growth efforts for MoEngage across Southeast Asia and Australia, including formulating long and short term strategy, managing and growing business development teams. Over the last eight years, Hastu has led growth and strategy globally for various companies such as GetResponse & Media.net

Jamie Gagliardi is an expert marketing professional in Digital Marketing, Branding and Customer Relationship Management. He currently heads the marketing function for Jimmy Brings - Australia where his focus is to strategize marketing and growth, drive customer acquisition and retention, as well as strengthen the company's brand. He has worked in the retail industry for companies like Jimmy Brings and Toys R Us, handling their growth marketing, branding, and CRM across the APAC region.

Jamie Gagliardi

Head of Marketing, JimmyBrings

Kshitij Hastu

Sr. Director of Growth, SEA/ANZ MoEngage

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