We’ve captured trends and insights of over 1.50 billion mobile app users from multiple industry verticals and sub-verticals (Entertainment and OTT Video streaming, Music and OTT Audio streaming, Gaming, Sports, Online Shopping, Grocery, Healthcare, Online Pharmacy, Fitness, Online Banking, Fintech, Edtech, Travel, Hospitality, Mobility, Social Media, and Food Delivery) across 5 regions for this report.
This report contains data about changes in mobile app downloads, daily active users, and the average session duration of apps in multiple industries. All data is relative to Q1 of 2020.
We have consumer trends from the Americas (AME), Europe (EU), the Middle East and North African region (MENA), India (IN), Southeast Asia (SEA), and the Pacific (ANZ).
Globally, Media & Entertainment apps have seen a 10.10% increase in new users and 5.52% more active users from Q1, 2020.
Online Shopping apps have seen a 15.09% increase in new users, while active users remain more or less the same (fall of 0.10%) versus Q1, 2020.
Online Banking and Fintech apps have seen an increase of 20.28% and 5.96% in new and active users respectively. All stats are relative to Q1, 2020.
Health & Fitness apps have seen the highest increase in both new and active users from Q1, 2020. There is a 42.88% increase in downloads and 18.70% increase in DAU.
While Travel & Hospitality apps have seen an increase of 17.25% in downloads, there is a 5.36% decrease in the number of DAUs versus Q1, 2020.
Understand the shift in consumer confidence in different regions and industry verticals
Evaluate your mobile app’s performance against industry benchmarks across different regions
Know how downloads, DAU, and the average session duration of different mobile apps have changed
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Get consumer trends from 1.50 billion mobile app users in North America, Europe, India, Southeast Asia, and the Middle East.