Customer Onboarding Foundation

A data-driven approach to measure, improve, and automate your customer onboarding process


About the Course

The first impression a customer has with your product can make or break your relationship with them. This makes User Onboarding one of the most critical stages of the customer lifecycle. But there are all these uncertainties.

  • What are the components of a good onboarding flow?
  • What KPIs or metrics should you measure to stay on track?
  • How to demonstrate value and personalize the experience across user segments?
  • How to automate the onboarding process as you scale up?

You collect a lot of data on your users and their behavior. You can leverage this data to better onboard your users and get them off on the right foot. In this course, you'll discover a framework to make your customer onboarding measurably better.

Learning Objectives

The basics of Customer Lifecycle Management.

The importance of User Onboarding, along with best practices.

Using analytics to measure the impact of your current onboarding process.

Segmenting your users to personalize user experience at scale.

Building onboarding workflows to automate the process.

About the Instructor

Sajeesh handles Product Marketing at MoEngage. He loves talking about customer engagement and retention strategy based on insights – both quantitative and qualitative.

He devised a framework for diagnosing churn for mobile apps based on their AHA moment and current level of engagement.

Certificate of Completion

What members are saying about #GROWTH Academy

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#GROWTH Academy is an exclusive initiative for digital entrepreneurs, product owners, and growth marketers.

We will review your application and share an update based on our community guidelines.

MoEngage Academy is user friendly and easily digestible! I gained customer engagement strategies like automation, personalization, and analytics which benefit my role as the go-to digital marketing guy.

Satrio Darmawan
Digital Marketing Analyst, Alodokter

In my opinion the material is quite clear and easy to understand. The step by step is also explained in detail. Good job !!

Erwan Wahyudi
Director of Design Ops, Machtwatch (Jamtangan.com)

I am new to the marketing world and it cleared all my basic concepts. Now I can plan and execute any campaign.

Shubham Saraogi
Associate Category Manager, Rentomojo

Aakansha Srivastava
Growth Marketing, Wynk

I learned and understood more ways to tap into growth. It’s educative, interesting and a great way to learn and grow.

In this course, you'll learn:

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