Improving Email Deliverability

Reach more users with your email campaigns and stay out of the spam folder


About the Course

Email marketing is one of the highest revenue channels out there. That said, it's easy to fall into the trap of starting off with a bang and shooting yourself in the foot. You're highly likely to end up being flagged as spam unless you follow the right guidelines.

Marketing emails account for 70% of spam worldwide. If most of your email lands in the spam folder, it's worse than not sending them in the first place since it erodes your domain (and brand) reputation.

The good news is that this can be fixed by following certain processes and adhering to certain regulations and protocols.

In this course, Meagan White, Head of North America Marketing at MoEngage, discusses the steps you can take to improve your email deliverability.

Learning Objectives

What is Email Deliverability and why is it important

The difference between delivery and deliverability

Critical factors for improving Email Deliverability

Troubleshooting deliverability issues for existing email programs

Staying out of the spam folder when you're starting a new program

BONUS: An Email Deliverability Checklist for your next email campaign

About the Instructor

Meagan White is the Senior Director of Marketing for North America at MoEngage. Meagan has more than ten years of demand generation, digital marketing, product marketing, and communications experience within software, martech, and content management.

Meagan has both corporate and agency experience and holds a master’s degree from Boston University.

Certificate of Completion

What members are saying about #GROWTH Academy

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#GROWTH Academy is an exclusive initiative for digital entrepreneurs, product owners, and growth marketers.

We will review your application and share an update based on our community guidelines.

MoEngage Academy is user friendly and easily digestible! I gained customer engagement strategies like automation, personalization, and analytics which benefit my role as the go-to digital marketing guy.

Satrio Darmawan
Digital Marketing Analyst, Alodokter

In my opinion the material is quite clear and easy to understand. The step by step is also explained in detail. Good job !!

Erwan Wahyudi
Director of Design Ops, Machtwatch (Jamtangan.com)

I am new to the marketing world and it cleared all my basic concepts. Now I can plan and execute any campaign.

Shubham Saraogi
Associate Category Manager, Rentomojo

Aakansha Srivastava
Growth Marketing, Wynk

I learned and understood more ways to tap into growth. It’s educative, interesting and a great way to learn and grow.

In this course, you'll learn:

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