Linking Offline and Online for Customer Engagement

How traditionally offline businesses can provide a seamless omnichannel experience to customers


About the Course

In a digital world, businesses that have an offline and online presence have an existential problem. They need to make sure their customers have a seamless experience across physical and digital touchpoints or run the risk of losing them to brands that do.

For traditionally offline industries like retail and hospitality, this is even more challenging. When you call it digital transformation, it can feel like a daunting undertaking.

In this course, Namrata Balwani breaks down the process – right from creating a Single Customer View and identifying the required tech stack to measuring success in the new context.

Learning Objectives

What are the key challenges facing marketers

What is a Single Customer View (SCV) and why you need it

What is the framework to build an SCV

How to achieve practical offline-to-online use cases through an SCV

How to begin with “no-code”/“low-code” and find the right technology partners as you evolve

How to build a seamless omnichannel experience and implement loyalty programs

What are the metrics that matter for long-term success

About the Instructor

Namrata Balwani is a Digital and Customer Experience Consultant. She has previously led digital transformation at Landmark Group ME, built Single Customer Views for multiple businesses and co-founded a digital marketing and mobile activation agency. 

She currently enables startups and enterprises to drive revenue through marketing and MarTech stacks.

Certificate of Completion

What members are saying about #GROWTH Academy

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#GROWTH Academy is an exclusive initiative for digital entrepreneurs, product owners, and growth marketers.

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MoEngage Academy is user friendly and easily digestible! I gained customer engagement strategies like automation, personalization, and analytics which benefit my role as the go-to digital marketing guy.

Satrio Darmawan
Digital Marketing Analyst, Alodokter

In my opinion the material is quite clear and easy to understand. The step by step is also explained in detail. Good job !!

Erwan Wahyudi
Director of Design Ops, Machtwatch (Jamtangan.com)

I am new to the marketing world and it cleared all my basic concepts. Now I can plan and execute any campaign.

Shubham Saraogi
Associate Category Manager, Rentomojo

Aakansha Srivastava
Growth Marketing, Wynk

I learned and understood more ways to tap into growth. It’s educative, interesting and a great way to learn and grow.

In this course, you'll learn:

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