*Source: Digital Commerce 360 study
Get holiday trends of 2020 across verticals and geographies along with actionable strategies and use cases from top global brands and industry leaders.
In this guide, you will:
Learn about holiday season across geographies, understand trends and decipher performances
Understand metrics to track, proven strategies to follow, and use-cases to emulate from top global brands
Find out holiday marketing do’s and don’ts in context of holiday season 2020
Discover key takeaways to consider while framing holiday marketing strategies for 2020
Get holiday trends of 2020 across verticals and geographies along with actionable strategies and use cases from top global brands and industry leaders.
How has holiday season 2020 changed?
Frequently Asked Questions
Holiday marketing involves leveraging the increased propensity of shopping and gift giving during the holiday season by targeting users across various channels and offering them attractive discounts and valuable deals. Not only is holiday marketing beneficial to users as they get a host of amazing offers and deals, but also to the participating brands as they can add significantly to their revenue margin.
Owing to the global pandemic the user attitude, confidence and buyer behavior has taken a massive hit. Users now seem to prefer essential buying over luxury expenditure and favor online shopping/doorstep delivery instead of visiting physical stores. The lockdown protocols have put further strain on the supply chain which is already overworked owing to more users placing orders, thus causing shortages. All of these changes will carry into the holiday season affecting buying, shopping and gift giving.
The massive changes in app usage, shopping behaviour, and preference have been brought about by the unprecedented global pandemic. And while people and businesses (across all verticals and geographies) are getting used to the new normal, some changes are here to stay which have led to this unusual holiday season 2020.
With growing prominence of online shopping and increased usage of apps (with apps across several categories noticing increased DAU/MAU numbers), focus on digitization and mobile marketing should be top priority. As people are hesitant to step out, curbside pickups will gain more relevance, something brands need to be aware of. Looking at the supply chain side of things and ensuring there are no roadblocks is also very important. Keeping up with travel habits as families take short trips to nearby locations and catering to new ‘at home’ lifestyle (working from home, exercising at home) requirements will also be crucial to framing an effective holiday marketing strategy for 2020.
As you will uncover in the holiday marketing guide, we have listed 20 strategies that marketers can follow to frame an effective holiday marketing strategy. Here are 5 such strategies for any marketer to emulate:
The insights and actionable strategies covered in the holiday marketing guide 2020, have been distilled based on MoEngage and AppFollow research, expertise and discussions with experts across several verticals and geographies (India, Middle East, US and Europe, Southeast Asia, Australia and New Zealand) making the information applicable for all industries and regions.
Insights and use cases from leading global brands like