Untitled Document
What is the benchmark for Push Notification delivery rate for Media & Entertainment apps?
+
-

According to this report, the industry benchmark for Push Notification deliverability is 63.02% in India for Meida & Entertainment (video and audio streaming) mobile apps.

What is the industry benchmark for Push Notification CTR for Media & Entertainment apps?
+
-

Our study shows that the benchmark for Click-through rate (CTR) for Media & Entertainment Push Notifications is 6.30% in India.

What is the average conversion from Push Notifications?
+
-

According to this report, the industry becnhmark for Conversion rates from Media & Entertainment Push Notifications is 37.41% in India.

How can I improve CTR of Push Notification campaigns for my Media & Entertainment mobile app?
+
-

Our study shows that using personalization in Push Notifications boosts Click-through rates (CTR) by more than 1.65X. We also observed that CTR increases by almost 1.9X when Push Notifications are individualised for different user segments.

What can I do to improve Push Notification delivery rates?
+
-

Push Notification delivery rates can be boosted by using auto-triggers or smart-triggers. They leverage user behavior and app session recency to boost deliverability by upto 2.2X. Get more information inside the report.

What kind of mobile apps have you considered for this report?
+
-

We've considered video and audio streaming (OTT streaming) mobile apps from the Media & Entertainment industry from India for this report.

Who is this report for?
+
-

This report is for mobile marketers, product managers, and everyone whose KPI includes user engagement and user retention. By understanding the industry benchmarks, you can evaluate how well or poor the performance of your Push Notification campaigns is.

What is MoEngage?
+
-

MoEngage is an intelligent customer engagement platform, built for the user-obsessed marketer. With AI-powered customer journey orchestration, personalization capabilities, and in-built analytics, MoEngage enables hyper-personalization at scale across mobile, email, web, SMS, and messaging channels.

Push Notification Benchmarks for Media & Entertainment Mobile Apps, 2021

Delivery rate benchmarks

Click-through rate (CTR) benchmarks

Conversion rate benchmarks

ūüĎČ

ūüĎČ

ūüĎČ

Frequently Asked Questions

© COPYRIGHT 2021 MOENGAGE - ALL RIGHTS RESERVED
San Francisco | London | Berlin | Bengaluru | Singapore | Jakarta

Push Notification Benchmarks for Media & Entertainment Mobile Apps, 2020

Evaluate your Push Notification campaign performance against the industry benchmark of video and audio streaming apps in India. 

In this, report, you get:

Push Notification Performance Benchmarks 

India, 2021

push notification delivery rate benchmark 2020 in india
push notification click-through rate benchmark 2020 in india
push notification conversion rate benchmark 2020 in india

Delivery rate

Click-through rate

Conversion rate

63.02%

6.30%

37.41%

GET FULL REPORT

Personalization improves Push Notification Click-through and Conversion rates

Our study shows that personalization uplifts conversion rates by up to 1.91X

According to the report, personalization boosts CTR by more than 1.65X

GET FULL REPORT

Creating User Segments boosts Click-through and Conversion rates

According to our report, creating custom segments boosts Conversion rates by up to 1.79X

Our study shows that using custom filters to create segments improve CTR by up to 1.1X

Push Notification Performance Benchmarks 

India, 2020