According to this report, the industry benchmark for Push Notification deliverability is 63.02% in India for Media & Entertainment (video and audio streaming) mobile apps.

Our study shows that the benchmark for Click-through rate (CTR) for Media & Entertainment Push Notifications is 6.30% in India.

According to this report, the industry becnhmark for Conversion rates from Media & Entertainment Push Notifications is 37.41% in India.

Our study shows that using personalization in Push Notifications boosts Click-through rates (CTR) by more than 1.65X. We also observed that CTR increases by almost 1.9X when Push Notifications are individualised for different user segments.

Push Notification delivery rates can be boosted by using auto-triggers or smart-triggers. They leverage user behavior and app session recency to boost deliverability by upto 2.2X. Get more information inside the report.

We've considered video and audio streaming (OTT streaming) mobile apps from the Media & Entertainment industry from India for this report.

This report is for mobile marketers, product managers, and everyone whose KPI includes user engagement and user retention. By understanding the industry benchmarks, you can evaluate how well or poor the performance of your Push Notification campaigns is.

MoEngage is an intelligent customer engagement platform, built for the user-obsessed marketer. With AI-powered customer journey orchestration, personalization capabilities, and in-built analytics, MoEngage enables hyper-personalization at scale across mobile, email, web, SMS, and messaging channels.