© 2020 MoEngage Inc. All rights reserved.

Featured twice in the Gartner Magic Quadrant for Mobile Marketing Automation, and overall Leaders on Gartner’s Voice of the Customer report, MoEngage enables brands such as Samsung, Nestlé, Deutsche Telekom, Travelodge, Fanatical, OYO, McAfee, Groupon, Billboard, and Vodafone to hyper personalise every user interaction across the web, mobile and email.

Intelligent Customer Engagement Platform

Join us for an exclusive, data-backed webinar 

Digital Experience

For guaranteed actionable insights from the leaders.

Book Your Spot for the Webinar

Strategies to manage the digital experience

Leverage personalization to drive cusotmer loyalty

Deliver superior engagement to every user at scale

Customer Loyalty

Superior Engagement

MoEngage Logo


Head of Consulting

MoEngage Logo


VP - Marketing

Metrics That Matter for Organic App Growth in 2020: Vanity vs. Actionable

28th July 2020 (TUE) | 4 PM CET

One of the biggest differentiators that can set your app for organic growth is the metrics you use for decision-making.

While metrics like the number of app downloads, social media following, subscribers, and page views look impressive, you’ll know they often fail to reflect the actual health of your app. Therefore, it is important to identify the right North Star Metric and drive ownership among various teams for an effective growth strategy. Easier said than done, right?

That’s why we’ve brought together growth experts in the areas of ASO and app engagement to answer some of the pertinent questions for you.

After attending this webinar, you’ll be able to:

🎯 Improve organic app growth via ASO 

🎯 Identify the North Star Metrics for your app 

🎯 Define the Tier 1 & 2 metrics across the funnel viz. Acquisition, Engagement, Retention, and Revenue for your app

Bonus: Download an actionable framework for your industry, packed with real-life examples from eCommerce, Mobility, BFSI, Food Delivery, among other industries.


React to User Feedback and Market Trends Faster

AppFollow provides all in one service to boost mobile app growth and increase customer loyalty by optimizing app strategy, increasing support efficiency, and discovering insights to build better products. AppFollow offers you the platform to drive organic downloads, analyze and respond to user reviews, increase app rating and research competitors and stay ahead of the game.

MoEngage Logo