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What is a Push Notification?
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Push Notification is a marketing channel that has gained massive popularity over more conventional channels like SMS and email in recent years. A Push Notification can be delivered only if the mobile app is installed in a user's device. It works on a permission-based marketing model. Push Notifications can contain rich media content and also can be personalized to drive the desired action from the user.

What is a Rich Media Push Notification?
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A Rich Media Push Notification is a push message which contains a rich media like an image or a video. Rich Media Push Notifications are a great way to grab your user's attention and cut through the chaos on your user's mobile screen.

Why do some Push Notifications go undelivered?
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Some of the reasons why Push Notifications do not get delivered are: User opt-outs, OEM suppression, and connectivity issues between the device and the Google Cloud Messaging (GCM)/Firbase Cloud Messaging (FCM) platform.

What is the data size you've considered for this whitepaper?
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We studied 750 Push Notification campaigns on Android OS devices and considered over 70 million android users from India. We picked apps from Edtech, E-commerce, Finance, and Travel & Hospitality industries for this study.

How did you build this prediction model?
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To test the impact of the different factors that impact Push Notification delivery, we studied various traits of mobile users. We then leveraged multiple machine learning (ML) techniques like Logistic Regression, SVM, RFM, and XGboost to train and calculate the accuracy of different prediction models based on these user traits.

What makes this whitepaper so special?
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Using this model, we successfully predicted delivery rates with an accuracy score of 80%, a precision score of 81% and a recall score of 90%. These are the best results observed among all studies conducted so far by various organizations over the globe!

What does MoEngage do?
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MoEngage is an intelligent customer engagement platform built for the user-obsessed marketer. With AI-powered customer journey orchestration, personalization capabilities, and in-built analytics, MoEngage enables hyper-personalization at scale across mobile, email, web, SMS and messaging channels. Fortune 500 brands and Enterprises across 35+ countries such as Deutsche Telekom, Samsung, Ally Financial, Vodafone and McAfee along with internet-first brands such as Flipkart, Ola, OYO, Bigbasket, and Tokopedia use MoEngage to orchestrate their cross-channel campaigns and engage efficiently with their customers.

How can MoEngage help improve my Push Notification Deliverability?
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MoEngage was the first to build Push Amplification technology, which has since then been widely adopted by most mobile automation platforms globally. Push Amp Plus is a newer, more efficient technology to improve Push Notification delivery rates and remains unique to MoEngage till date. Write to us at contact@moengage.com to know more!

Boost User Engagement By Maximizing Push Notification Delivery Rates

Use our framework to understand how 14 different factors and attributes impact Push Notification delivery rate

Optimize your E-commerce, Edtech,  Fintech, and Travel & Hospitality marketing campaigns by focussing on the parameters that matter

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Frequently Asked Questions

We've used Machine Learning to analyze over 750 Push Notification campaigns sent to 70 million mobile app users, and built a framework that accurately predicts delivery, in this whitepaper👇

© COPYRIGHT 2020 MOENGAGE - ALL RIGHTS RESERVED
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Boost User Engagement By Maximizing 
Push Notification Delivery Rates

What factors determine Push Notifications Deliverability?

GET THE FRAMEWORK

🧑‍🤝‍🧑 End-user Attributes

  • City tier
  • Original Equipment Manufacturer (OEM)
  • Mobile Operating System (OS) version
  • Device longevity
  • Devices linked
  • Push Notifications Sent
  • App session recency
  • App session count
  • Push Notification click recency
  • Push Notification click count
  • Total transactions completed on the mobile app

📲 Mobile App Activity

🧭 Campaign Attributes

  • Hour of the day
  • Day of the week
  • Message's time-to-live (TTL)

MoEngage's Push Notification Delivery Framework predicts deliverability with an accuracy of 80%, 
higher than every other prediction model!

Predict Push Notification delivery with an 80% accuracy, the highest for any model ever built

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According to our Machine Learning algorithm, the following parameters impact delivery rates of the Push Notifications sent by your brand to your users

Push Notification Delivery Framework, 2020