How Fave increased Customer LTV by 2X with
MoEngage Flows (lifecycle campaigns)

About Fave

Fave (previously Groupon) brings you the best deals and promos from
all your favorite places in your city. Today, the Fave Group consists
of Fave, KFit, Groupon Indonesia, and Malaysia.

About MoEngage

MoEngage enables mobile apps and websites to deliver 1:1 personalized interaction via push notifications, in-app recommendations, email, web-push, and other retargeting channels. Our platform is hosted on the AWS Cloud and operates at a tremendous scale, processing over 35 billion events and delivering over 15 billion interactions every month. Today marketers in 35+ countries including Fortune 500 brands across U.S., Europe and Asia like Samsung, Deutsche Telekom, Hearst, Vodafone, Travelodge, and Aditya Birla Group use MoEngage to drive conversions and user retention.

The Problem

Fave, was looking for ways to onboard and drive users to complete their first purchase on the Fave app along with driving user overall LTV.

The Solution

MoEngage Flows: The easiest way to create, visualize & deploy multiple, interconnected, life cycle campaigns across all channels. Using MoEngage Flows, Fave setup customer on-boarding and re-engage flows that drives new and existing users towards the right step in the customer lifecycle journey.

What they say About Us

“Using MoEngage Flows, we automatically detect new users and reach out to them via push notifications and SMS. This automation has improved our first-purchase transactions by up to 15%.”


Learn How MoEngage helped Fave to drive push delivery rate